The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, or programming decisions. Despite the focus on the US context in Lovecraft Country, demand data is crucial to understanding the international success of the show. Here are some questions answered by Parrot Analytics' analysis of the show's demand in Russia that can help executives make more informed decisions:
- How well is the show performing in Russia compared to its home market? (Travelability) - Lovecraft County's demand in Russia was 102% of the demand for the show in its country of origin, the United States. This metric quantifies the series' international demand relative to its home market, indicating that the show does well abroad and has the potential to travel to other international markets. This information could support distributors or licensing deals in other countries.
- How does the show rank against other titles in the drama genre in Russia? (Baseline Content Valuation) - Lovecraft Country's ranking at the 97.7th percentile in the drama genre in October reveals that it has higher demand than 97.7% of all drama titles in Russia, indicating it has significant value for SVOD or pay TV platform. This concentrates on content valuation.
- What is the audience demand trend for the show in Russia? (Momentum) - Lovecraft Country's momentum in Russia, which measured the pace of growth, was outstanding. The show experienced an increase in demand in Russia by 2.0% during October 2023, indicating that the show had a high level of resonance with audiences and that a Russian audience was a growing market. The content could be targeted to younger audiences or marketed with localized branding or talent to fuel even higher demand.
- What are other titles with similar viewership profiles to Lovecraft Country in Russia? (Affinity Analysis) - Other shows that fans of "Lovecraft Country" in Russia enjoyed were: "Ted Lasso," "Rick And Morty," "Game Of Thrones," "The Boys," among others. These are valuable insights for executives when making acquisition and content development decisions.
- How does the show perform globally? (Franchisability, Longevity, and Reach) - The Parrot Pulse report for "Lovecraft Country" provides an independent measure of its global performance across six dimensions, including Franchisability (spin-off potential), Longevity, Reach (the number of people demanding a show), and Travelability. According to the metric, the show has performed outstandingly well on all these fronts worldwide. These data points could provide insights into potential franchise and licensing opportunities for the show across other markets.
Overall, demand data offers executives a systematic and objective approach to making informed business decisions, from creative development to distribution strategy. Using these questions as guidance, executives can quantify the value, ROI, and potential international success of content, making informed decisions supported by real-time market demand intelligence.
Lovecraft Country's travelability to Russia in the last 30 days is 127%, which means that the audience demand for Lovecraft Country is 127% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lovecraft Country), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Lovecraft Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 19, 2024, 2:55 a.m. PST using television demand data from Parrot Analytics for Lovecraft Country in Russia. We provide our partners with smart OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.