The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make highly informed content decisions, particularly when it comes to investments and content production. One way to do this is by utilizing data, specifically demand data. Demand data generated by Parrot Analytics can give you insights into a show's audience demand, its popularity in specific markets, its longevity, and its reach. This data can be used to make better programming decisions in terms of investments, distribution, and programming strategies.
Looking at the example of "Lupin" in Russia for the month of October 2023, you can see that it has a demand 12.9 times higher than the average show over the last 30 days, with a rank of #140, moving up 265 spots. Its demand in Russia has been increasing recently, with a 39.2% increase in demand in October. Additionally, it is ranked highly in the drama genre, at the 99.0th percentile, indicating that it has higher demand than 99.0% of all drama titles in Russia. Furthermore, the Parrot Pulse measures the show's global performance across six dimensions, showing that its worldwide audience demand, longevity, momentum, franchisability, and reach are all good or outstanding, with only travelability being less impressive.
All this data can help you make better content-related decisions, including figuring out a show's worth, its ability to drive subscriptions or retain customers, which platforms to target for distribution, and what type of content will attract new subscribers. You can even ascertain how much of a title's value is being driven by demand for one of its stars, and how a title drives engagement across the rest of the catalog. Additionally, demand data can help optimize your marketing campaign ahead of the premiere, and quantify taste clusters to help gain a better understanding of the audience's needs.
With "Lupin," the show's top 10 global markets indicate a high demand, with France achieving an outstanding audience demand of 15.0x, followed by Italy, which also has outstanding demand. The United States, Russia, and other countries also show outstanding demand for the show. Comparing the show's performance of a 1-year rolling basis vs. the last 30 days shows an increase in popularity in the last 30 days, indicating that it is potentially gaining momentum again.
In summary, demand data can help you make informed content decisions by measuring a show's audience demand, its popularity in specific markets, its longevity, and its reach. It allows you to assess content's value and ability to drive subscriptions or retain customers. The data also offers insights into optimal distribution or programming strategies, enhancing the overall value of any content investment.
Lupin's travelability to Russia in the last 30 days is 81%, which means that the audience demand for Lupin is 81% of the demand in its country of origin, France. Click through to another market to discover how well Lupin travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lupin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lupin, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lupin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lupin, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Lupin in Russia. We provide our partners with meaningful OTT analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.