The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed decisions about content acquisition, distribution, and programming. By analyzing the performance of a TV series like "Marvel's The Punisher," you can gain insights that will enable you to make data-driven decisions.
Content valuation is an important aspect in decision-making for executives, and demand data can offer a major advantage in determining the overall value of a piece of content. In this case, the demand data for "Marvel's The Punisher" in Russia indicates the show has 8.6 times the audience demand compared to the average show in Russia in the last 30 days. You can leverage the Parrot Analytics content valuation system to reveal the show's dollar value contribution to any platform in any region globally.
Demand data can help you understand the global performance of a title. In this instance, the worldwide audience demand for "Marvel's The Punisher" is outstanding. The show outperforms the demand of the average TV show (1x) in each of the top 10 global markets. The United States and Russia are the top two markets for the show, both experiencing outstanding demand.
By examining the show's performance over time, you can gain valuable insights as to the show's longevity. "Marvel's The Punisher" achieved peak rank #323 over the last 30 days in Russia and moved up in its rank by 90 spots during October in Russia, indicating a good momentum. The show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good and outstanding, respectively.
Demand data can also help inform decisions regarding a show's release and pricing strategy. In this case, the show's demand spiked in late October 2023 in Russia. Therefore, revising release or pricing strategy in response to the spike might be a viable strategy for content distributors or platform operators.
In addition, this data can help identify content trends in a specific market. For example, demand data for "Marvel's The Punisher" in Russia shows the drama genre has higher demand than 97.7% of all drama titles in Russia. This information can help content acquisition executives or studio heads to determine the target market for a specific content library.
Lastly, demand data can also be used to inform pre-release marketing and competitive benchmarking. With so many shows to choose from, demand data can help executives make more informed decisions about the marketing campaign and how a show will perform relative to similar titles.
In summary, leveraging demand data for a TV series like "Marvel's The Punisher" can reveal crucial insights into content valuation, global performance, demand trends, pricing and release strategy, and competitive benchmarking. These insights can aid executives in making data-driven decisions regarding content acquisition, distribution, and programming.
Marvel's The Punisher's travelability to Russia in the last 30 days is 62%, which means that the audience demand for Marvel's The Punisher is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's The Punisher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel's The Punisher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's The Punisher, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 23, 2024, 1:01 p.m. PST using global demand content analytics from Parrot Analytics for Marvel's The Punisher in Russia. We provide our partners with extensive subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.