The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, content valuation is one of the key factors that determine profitability. Demand data is exceptionally useful for content valuation as it helps to determine how much a title is worth and its potential value to specific platforms. In this article, we'll examine the demand data for "Mob Psycho 100" in Russia for the month of October 2023 to demonstrate how demand data can aid in making informed content decisions.
Parrot Analytics demand data reveals that "Mob Psycho 100" has been outstanding in Russia. It has 9.5 times the audience demand of the average TV show in the country over the last 30 days. It's currently ranked in the 99.3rd percentile in the cartoon genre in the Russian market.
To make informed content and acquisition decisions, it's vital to understand how audience tastes evolve over time. In Russia, demand for "Mob Psycho 100" has decreased by 8.4% in October. This information can be used to decide if similar cartoons are worth investing in, or if it's better to experiment with new genres that might be more in demand.
Travelability is another key factor in making content decisions. Parrot Analytics informs us that the demand for "Mob Psycho 100" in Russia was 81% of the demand in Japan, where it was originally released. This information can be used to evaluate if the content will have a travelability factor that will appeal to viewers in other international markets.
Also, it's crucial to know if a show can maintain its audience engagement over time. "Mob Psycho 100" does very well in this regard with demand for the show maintaining its peak audience quality for a long time- making it an outstanding content to invest in. Additionally, its momentum indicates that it's steadily growing in popularity.
Franchisability, which assesses if a show has the potential for spinoffs or franchise development, is good for "Mob Psycho 100". It's also ranked highly in reach, as it outperforms the demand of the average TV show in every market it's broadcasted, like Canada and France.
Parrot Analytics demand data can also serve as a pre-launch feasibility study. By analyzing audience tastes, you can evaluate whether similar shows will attract your target demographic. The fact that fans of "Mob Psycho 100" also watch other shows such as "Pokémon", "Miraculous: Tales Of Ladybug And Cat Noir", and "The Owl House" provides a cluster of audience preferences that can dictate on which shows to focus your marketing efforts.
In conclusion, using a demand-driven model can help entertainment executives make more informed decisions concerning content acquisition, distribution, and programming. By analyzing a show's performance metrics through the Parrot Analytics demand data, executives can understand its audience engagement potential in different markets, estimate monetary potential, and evaluate franchisability, reach, and longevity. So, we urge entertainment executives to leverage such demand data from Parrot Analytics to discover content gems and maximize their investment returns.
Mob Psycho 100's travelability to Russia in the last 30 days is 104%, which means that the audience demand for Mob Psycho 100 is 104% of the demand in its country of origin, Japan. Click through to another market to discover how well Mob Psycho 100 travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Tokyo MX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mob Psycho 100.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mob Psycho 100 from partners like Tokyo MX.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mob Psycho 100? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Tokyo MX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from Tokyo MX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mob Psycho 100. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mob Psycho 100), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mob Psycho 100, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Mob Psycho 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mob Psycho 100, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Mob Psycho 100 in Russia. We provide our partners with deep television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.