The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, "Mutual Consent" stands out in Russia with 15.1 times the audience demand of the average show in Russia over the last 30 days. Demand for the show has been increasing for some time. However, during October, audience demand for the show decreased in Russia by 1.5%, so it will be important for content executives to monitor future trends to determine if interest is dwindling or if there is a reversal in store.
By examining the top 10 global markets for "Mutual Consent", content executives can identify where the show is most in-demand, which may impact how they choose to distribute or promote the show. In terms of content valuation, executives can use demand data to determine the dollar value contribution of the show to any platform and in any region. The outstanding demand for "Mutual Consent" highlights its strategic value as an acquisition-driving or churn-reducing title, as well as its potential to drive subscriptions.
Furthermore, executives can use demand data to uncover potential opportunities for supply and demand, such as which types of content are exhibiting opportunity to acquire or produce. The data can also inform executives about the show's fit for various platforms, allowing them to target the most ideal platform for distributing the show.
Parrot Analytics' six dimensions of performance, including audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach, provide executives with a comprehensive measure of the show's global performance. For "Mutual Consent", the show's travelability is poor, indicating that the show's international demand relative to its home market is below average. Meanwhile, its reach is good, indicating that the number of people expressing demand for a show is high.
Finally, content executives can examine the shows that fans of "Mutual Consent" also like, such as "House Of The Dragon", "Frozen Land (Мерзлая Земля)", "Zveroboy (Зверобой)", "Loki", and "Rick And Morty", in order to help them understand what types of content may be successful in the same market. The data-driven insights offered by demand data can help executives make more informed decisions about content acquisition, distribution, and programming, maximizing their ROI on any given title.
This is Mutual Consent (Обоюдное Согласие)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mutual Consent (Обоюдное Согласие) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular KION‘s Mutual Consent (Обоюдное Согласие) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KION and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mutual Consent (Обоюдное Согласие), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using global television demand data from Parrot Analytics for Mutual Consent (Обоюдное Согласие) in Russia. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.