The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with numerous decisions concerning your content, whether that be in content valuation, acquisition, distribution, or programming. At Parrot Analytics, we use demand data to provide insights into show performance that enable you to make more informed decisions.
Take the example of "Obi-wan Kenobi" in Russia during October 2023. This show has been experiencing excellent demand in the market recently, with a ranking of #184 and demand 13.2 times the audience average in Russia over the last 30 days. By examining this show's travelability dimension, we discover its exceptional international popularity, with demand even in countries far from its origin. Additionally, measuring the show's momentum reveals that its growth rate is currently outstanding, presenting it as a potentially valuable property.
By scrutinizing the show's 1-year rolling basis performance against the last 30-days in Russia, we find that the show's peak demand witnessed a 10.7% increase despite averaging just 13.2 times the audience demand over the last 30 days.
Our insights also inform us that the show's spin-off potential (franchisability) is outstanding – a pointer that the show can benefit from introductions of related content.
Moreover, we can use demand data to inform programming decisions by the recommendation of similar shows in the Russian market-like "The Book Of Boba Fett", "Andor", "House Of The Dragon", and others to help you make better programming decisions.
We can likewise leverage demand data to offer insights on content valuation by enabling you to quantify the platform-specific marginal revenue contribution and the ability of a title to drive engagements across the rest of the catalog. At Parrot Analytics, we have a content valuation system based on demand that is capable of revealing the dollar value contribution of any title and any platform in any region.
Demand data can also help during acquisition decisions, enabling you to determine how much to spend on content and what specific titles will drive the highest ROI.
In summary, demand data is critical to an entertainment executive’s decision-making process. Whether it’s content valuation, acquisition, distribution, or programming, demand data provides insight that enables you to make more informed decisions and stay ahead of the competition.
Obi-wan Kenobi's travelability to Russia in the last 30 days is 86%, which means that the audience demand for Obi-wan Kenobi is 86% of the demand in its country of origin, United States. Click through to another market to discover how well Obi-wan Kenobi travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Obi-wan Kenobi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Obi-wan Kenobi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Obi-wan Kenobi, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:04 p.m. PST using tv demand analytics from Parrot Analytics for Obi-wan Kenobi in Russia. We provide our partners with deep SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.