The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions, acquisition, distribution, or programming decisions? Parrot Analytics' demand data can provide you with valuable insights that can help your company stand out from its competitors. As an example, let's explore how the demand for "Otel Eleon" in Russia for the month of October 2023 can inform strategic decision making.
Content valuation: With 11.5 times the audience demand of the average show in Russia over the last 30 days, "Otel Eleon" is a highly valued title in the region. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Thus, the data from October's demand for "Otel Eleon" in Russia can be used to calculate the economic value of the show to any potential partner impacting various decisions like content acquisition, distribution, programming or content sales.
Content acquisition: "Otel Eleon" is a highly valuable asset, with demand increasing by 44.4% in October, and it has garnered high rankings in both Russia and Ukraine, the two leading markets for the show in the last 30 days. Therefore, partnering with the show's producers to bring this popular series to your SVOD platform can help you grow your subscriber base.
Content distribution: "Otel Eleon" has a peak rank of #145 in Russia and moved up by 242 spots in October, meaning it has high engagement and interest. The demand data can be used to determine which platforms to target for distribution and which licensing models can be used to maximize content investments.
Programming decisions: The show's audience has remained loyal over time, with good longevity. This type of data can help network executives' decisions on keeping long-running series on the air or as part of the catalog, and what type of series will resonate and grow with the audience.
By examining the top 10 global markets where "Otel Eleon" is most in-demand over the last 30 days, we see that the show is popular in Latvia, Bulgaria, Estonia, Poland, Germany, Lithuania, and globally. These insights can be used to guide decisions on international content expansion.
In summary, Parrot Analytics' demand data enables entertainment executives to make informed strategic decisions regarding content valuation, content acquisition, content distribution, programming strategies, and even international content expansion. "Otel Eleon" is an excellent example of how demand data can provide valuable insights that can guide a successful content strategy.
This is Otel Eleon's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Otel Eleon travels internationally.
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Acquire the best shows from partners such as СТС to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Otel Eleon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular СТС‘s Otel Eleon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for СТС and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Otel Eleon, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 2:06 a.m. PST using tv demand data from Parrot Analytics for Otel Eleon in Russia. We provide our partners with extensive OTT capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.