The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a number of ways that demand data around shows like "Reacher" can be used to make more informed content, acquisition, distribution, or programming decisions.
For content valuation, demand data can help answer questions such as "how much is my show worth?" or "what is the baseline value of my title?". In the case of "Reacher", the show has 11.2 times the audience demand of the average show in Russia over the last 30 days, with only 2.7% of TV shows having this level of demand. This indicates that the show is highly valued by Russian audiences.
Demand data can also inform acquisition decisions, particularly when it comes to identifying under-monetized titles. In the case of "Reacher", comparing its performance over the last 30 days to the past year indicates increased popularity. Additionally, examining the top global markets where the show is most in-demand can help identify potential new markets where acquisition could help increase revenue.
Programming decisions can be informed by demand data around shows like "Reacher" as well. For example, understanding which other shows are popular among its fans – "Game Of Thrones", "The Expanse", "Foundation", "The Wheel Of Time", "The Witcher", "House Of The Dragon", "Loki", "Star Trek: Strange New Worlds" and "Rick And Morty" – can inform decisions around what other content to promote to this audience. Additionally, understanding "Reacher"'s momentum and longevity can help identify whether it is worth investing in more seasons or spin-offs.
Finally, distribution decisions can also benefit from demand data. Using "Reacher" as an example, the show has strong demand in Russia, ranking second globally behind the United States. However, demand is also good in other markets like Poland, South Africa, Canada, the United Kingdom, Australia, the Philippines, and Bulgaria. This information can help inform decisions around where to distribute the show in order to reach the biggest audience.
In conclusion, demand data provides a wealth of insights that can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By understanding audience demand for shows like "Reacher", executives can identify how much a show is worth, which other shows its fans enjoy, where to acquire or distribute the show, and whether it's worth investing in future seasons or spin-offs. This is why Parrot Analytics has developed its content valuation system, which uses global content demand and supply to provide an economic valuation of any title for any platform in any region.
Reacher's travelability to Russia in the last 30 days is 45%, which means that the audience demand for Reacher is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Reacher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Reacher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reacher, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:52 a.m. PST using television demand analytics from Parrot Analytics for Reacher in Russia. We provide our partners with comprehensive television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.