The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data is essential in making informed content and distribution decisions that resonate with viewers in different markets. The case of "Resident Alien" provides excellent insights into how demand data can be used to inform your decision-making process.
A key takeaway from "Resident Alien" is that it has outstanding audience demand in Russia, with 11.8 times the audience demand of the average show in the country over the last 30 days. As an executive, you can use this data to evaluate the potential value of the show in the Russian market and make informed investment decisions. Additionally, with only 2.7% of all TV shows having this level of demand, it highlights the level of "buzz" the show is generating among audiences.
Furthermore, the show's global performance across six dimensions, specifically travelability, longevity, momentum, franchisability, and reach, indicates how well the show is maintaining audience demand over time across different markets. "Resident Alien" is travelable with high international demand, indicating its potential to perform globally. The show has an outstanding franchisability score which could open up an opportunity for producing related spin-offs or franchises.
Demand data also helps to identify viewer personas and taste clusters that could guide acquisition and distribution decisions. In Russia, fans of "Resident Alien" like shows like "Star Trek: Strange New Worlds", "Rick And Morty", "The Mandalorian", and "Foundation." By acquiring or producing content from these popular genres, you can attract and maintain current viewers and attract new ones.
Additionally, examining the show's performance on a rolling year basis versus the last 30 days could indicate trends in popularity that executives should pay attention to appropriately allocate resources to drive viewership. In the case of "Resident Alien," the show's average demand decreased over the last 30 days compared to the past year's average.
Finally, understanding the show's top 10 global markets' demand provides intelligence on which regions to prioritize when making distribution deals. "Resident Alien" outperforms the demand of the average show in each of the top 10 countries, including the United States, Canada, Netherlands, China, Australia, Germany, United Kingdom, and France.
In conclusion, demand data can serve as a powerful tool for entertainment executives, providing insights into the metrics that matter most, including content valuation, travelability, franchisability, and viewer engagement across multiple geographies. By utilizing demand data, executives can make informed decisions that resonate with viewers and create loyal fanbases across different markets worldwide.
Resident Alien's travelability to Russia in the last 30 days is 53%, which means that the audience demand for Resident Alien is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Resident Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Resident Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resident Alien, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Resident Alien in Russia. We provide our partners with essential OTT insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.