The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to acquire new content, SpongeBob SquarePants is an excellent example of the value of using demand data to help make more informed acquisition decisions. Parrot Analytics' demand data shows that Spongebob has 12.5 times the audience demand of the average show in Russia over the last 30 days, with demand for the show remaining at an outstanding level despite decreasing slightly compared to the previous 90 days.
Moreover, the show's exceptional performance in longevity, momentum, franchisability, and reach, as measured by Parrot Pulse, makes it a valuable asset for any platform. Using Parrot Analytics' content valuation system, an executive can determine the dollar value contribution of any show like Spongebob Squarepants to any platform in any region. This economic valuation system uses global content demand and supply to assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data allows executives to make informed programming and distribution decisions. For example, you can use the data to understand where the show is most popular in Russia, assess its potential audience in other regions, and plan an optimized release strategy for it. Additionally, audience demand data enables executives to benchmark content against other titles available on the market, ensuring informed competitive analysis.
Demand data also informs pre-release marketing, allowing executives to highlight the strengths of a show effectively and determine how the campaign should be launched ahead of the premiere. At the same time, demand-based audience insights and taste clusters can lead to recommendations for talent and brands that can expand the audience for a particular show. Further, by mapping local whitespace, executives can identify other popular genres within the Russian market, providing crucial information when deciding which shows to produce or acquire.
Finally, the rise in demand for Spongebob Squarepants in October suggests that the show's cultural relevance and importance are on the upswing, and it can be a valuable asset to any platform.
In conclusion, leveraging demand data can help entertainment executives make more informed content decisions in a highly competitive landscape. Spongebob Squarepants is a great example, with Parrot Analytics' demand data highlighting the show's excellent performance across multiple dimensions and providing valuable insights for programming, acquisition, and distribution decisions.
Spongebob Squarepants's travelability to Russia in the last 30 days is 36%, which means that the audience demand for Spongebob Squarepants is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Spongebob Squarepants travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 12:51 a.m. PST using television demand metrics from Parrot Analytics for Spongebob Squarepants in Russia. We provide our partners with essential SVOD expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.