The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can help in making more informed content, acquisition, distribution, and programming decisions. Taking the case of "Star Wars: The Clone Wars" in Russia for the month of October 2023, we can see how demand data can add insights for the decision making process.
Firstly, content valuation. The Parrot Analytics' economic content valuation system powered by global content demand and supply can be used to answer questions like how much a series is worth, what the baseline value of a title is, and how much value a content library brings over time. In this case, "Star Wars: The Clone Wars" has 10.1 times the audience demand compared to the average show in Russia over the last 30 days. This means its demand is outstanding, which is valuable information for content valuation.
The demand data also informs decisions about supply and demand. Understanding the popularity of this show in Russia and its potential for growth can help entertainment executives identify what type of content exhibits an opportunity for acquisition or production. For example, the data can power scalable concept testing, identify the most popular genres in the local market, and inform decisions concerning supply and demand.
Demand data can also help in making decisions regarding content acquisition and programming. By analyzing the audience demand for different regions, the travelability of a show can be determined, indicating where a particular title can be successful, both domestically and internationally. The Parrot Pulse for "Star Wars: The Clone Wars" provides an independent measure of its global performance, including its worldwide audience demand and travelability, longevity, momentum, franchisability, and reach. In the case of "Star Wars: The Clone Wars," we can see its outstanding performance across all dimensions, and it is doing well globally, with remarkable demand in Russia.
The data from audience demand can also power competitive benchmarking, helping executives compare a show's performance against other titles available on the market. In the case of "Star Wars: The Clone Wars," other shows that its fans like are "The Mandalorian," "Rick And Morty," and "Loki" among others.
Looking at the demand data for the show over time can also help executives understand the effectiveness of marketing campaigns. It can also uncover titles with sustained demand and under-monetized titles potentially available for acquisition.
In conclusion, demand data is extremely relevant in the strategic decision making process of all entertainment executives from different organizations. In the context of "Star Wars: The Clone Wars", the data provides insights into content valuation, acquisition, supply, and demand, programming, and marketing. Entertainment executives can leverage demand data, like the one for "Star Wars: The Clone Wars," to make more informed decisions about their content and distribution strategies, delivering better entertainment experience for their subscribers.
Star Wars: The Clone Wars's travelability to Russia in the last 30 days is 32%, which means that the audience demand for Star Wars: The Clone Wars is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 7:02 p.m. PST using analytics from Parrot Analytics for Star Wars: The Clone Wars in Russia. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.