The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand can provide valuable insights to help make informed content, acquisition, distribution or programming decisions, and this is where Parrot Analytics can help. After analyzing the demand data for the TV series ‘Suits’ in Russia, several questions can be answered to help with decision-making processes.
Firstly, content valuation is based on region-specific audience demand data, which can be calculated using Parrot Analytics content valuation system. The outstanding demand data indicates the dollar value contribution of "Suits" to any platform, in Russia in this case. Furthermore, using demand data, the value of this TV series could be estimated in another market, making it easier for executives to determine how much the show is worth to a streaming platform in one market compared to another.
Secondly, understanding demand allows for better decision-making on subscriber acquisition and retention. Knowing a show's demand level helps in deciding which titles to license or produce to attract new subscribers or retain current ones. For "Suits", it’s evident that its demand is outstanding in Russia, so acquiring the show or producing its spin-offs could ensure subscriber retention and growth.
Thirdly, demand data can help planning the optimal release strategy and pricing for a TV series. Since the demand for "Suits" spiked in Russia in late October 2023, it may be a good idea for a streaming service to capitalize on this popularity and release new episodes or content at this time or use this as an opportunity to increase prices.
Fourthly, competitive benchmarking helps in comparing shows against others available in the market. This analysis performed on "Suits" in Russia by examining its performance in the top 10 global markets where "Suits" is most in-demand helps to determine how it is doing versus its rivals. It indicates that in the top 10 global markets, "Suits" outperforms the demand of the average TV show, indicating its competitive advantage.
Finally, the most valuable aspect of the demand analysis of "Suits" is that it can help executives understand the audience's taste clusters, and its related 'affinity analysis.' Executive producers or talent agencies considering partnerships could use the report on the shows that were most in-demand during October to contribute data to the selection process. It confirms whether a potential partner aligns with or complements their talent, brand, or production and help expand their audience.
By answering these questions, demand data from Parrot Analytics can help TV executives create appropriate content strategies, and helps evaluate potential opportunities to attract or retain subscribers, and organize global content strategies.
Suits's travelability to Russia in the last 30 days is 63%, which means that the audience demand for Suits is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Suits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBC 4‘s Suits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBC 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Suits, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:42 p.m. PST using tv demand datasets from Parrot Analytics for Suits in Russia. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.