The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working in Russia, you might want to pay attention to "The Big Bang Theory" and use demand data insights to make informed content decisions. The outstanding performance of "The Big Bang Theory" in Russia indicates high demand. Its rank at the 99.9th percentile in the romance genre suggests that the romance genre is one of the most popular among its audience in Russia. Entertainment executives in Russia can leverage the show's popularity in the romance genre and consider it as an acquisition opportunity or develop similar content to satisfy the audience's demand.
"The Big Bang Theory" has been a long-standing TV series with a strong fan base since its debut in 2006. According to its Parrot Pulse, the show has exceptional longevity and momentum. Entertainment executives could consider bringing the show back to appeal to existing fans or develop a spin-off to tap into its franchisability potential.
By analyzing the top ten global markets for "The Big Bang Theory" over the last 30 days, the United States emerged as the leading market for the TV show. Entertainment executives can use this data to determine the most valuable market for their content and focus on creating localized versions of the show for countries with lower demand.
The show's popularity has increased over the last 30 days, with a 6.8% rise in peak demand. The show's 17.3 times TV show average demand indicates that it is a valuable asset and can be used as a benchmark for content valuation strategies. Parrot Analytics' content valuation system powered by global content demand and supply could further help to answer questions like how much the show is worth, how much of its value is being driven by demand for specific stars, and how the show performed as an acquisition driving or churn-reducing title.
Finally, the insight that "The Big Bang Theory" had a demand spike in late October 2023 for Russia is valuable to entertainment executives because it demonstrates the importance of identifying demand trends. The data on the spike can guide entertainment executives on the timing of their marketing campaigns and their content distribution strategies to target audiences and take advantage of a demand surge in a particular region.
The Big Bang Theory's travelability to Russia in the last 30 days is 44%, which means that the audience demand for The Big Bang Theory is 44% of the demand in its country of origin, United States. Click through to another market to discover how well The Big Bang Theory travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Big Bang Theory.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Big Bang Theory from partners like CBS.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Big Bang Theory? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Big Bang Theory. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Big Bang Theory), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Big Bang Theory, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Big Bang Theory is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Big Bang Theory, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for The Big Bang Theory in Russia. We provide our partners with valuable TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.