The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. The case of "The Good Doctor" in Russia during October 2023 showcases how demand data can help you make these decisions.
Content Valuation:
Demand data can help you determine the economic value of a TV series, individual episode or an entire library. By examining the audience demand for a show, you can calculate its actual dollar value contribution to any platform in any region. For instance, in Russia, "The Good Doctor" has 17.1 times the audience demand of the average show over the last 30 days. This outstanding demand can help you determine how much this show is worth in Russia and how much it could contribute to your platform's advertising revenue.
Acquisition and Distribution:
When you have data on a show's demand, you can better predict how it will perform on your platform or in a particular region. You can use this information for content acquisition or distribution to attract or retain subscribers. For example, you can see that "The Good Doctor" has exceptional demand in Russia, ranking at the 99.7th percentile in the drama genre. If you are looking to acquire or distribute a drama series, you can use demand data to assess how "The Good Doctor" compares to other shows in this genre.
Programming:
Demand data can help you plan your programming strategy by identifying content trends and preferences. You can use this information to optimize the release strategy and pricing of your content. Additionally, demand data can help you make decisions about supply and demand of your content. For example, you can use demand data to assess how "The Good Doctor" performs over time, and how it maintains its audience demand. You can also use demand data to identify what TV shows your audience would like to watch and what new production can be optimized for success.
Ultimately, using demand data can help you to make more informed decisions about content valuation, acquisition, distribution, and programming. By leveraging the data, entertainment industry professionals can identify what type of content will drive engagement and retain subscribers. "The Good Doctor" case in Russia during October 2023 shows how demand data can be used as part of a TV executive's strategic decision-making process to maximize their content's performance.
The Good Doctor's travelability to Russia in the last 30 days is 81%, which means that the audience demand for The Good Doctor is 81% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 4:32 p.m. PST using television demand analytics from Parrot Analytics for The Good Doctor in Russia. We provide our partners with smart television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.