The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking insights into content valuation and more informed decisions around acquisition, distribution, and programming, using demand data is fundamental. Parrot Analytics' content valuation system powered by global content demand and supply, enables organizations to determine the dollar value contribution of any title, to any platform, in any region.
In this regard, let's examine insights derived from the demand data for "The Legend of Vox Machina" for the month of October 2023 in Russia. We discovered that the show had 12.2 times the audience demand of the average show in Russia in the last 30 days, indicating outstanding demand. Furthermore, the show's demand increased in the last 30 days, a 11.0% increase from its peak demand in the previous year.
Demand data also highlights "The Legend Of Vox Machina" as being in the 98.9th percentile in the animation genre in Russia in October, indicating that its demand is higher than 98.9% of all animation titles in Russia. The show's Parrot Pulse across six dimensions suggests its global performance is excellent, with good franchisability and reach, outstanding momentum and travelability, and good longevity.
Executives and organizations can further learn from Parrot Analytics' demand data about "The Legend of Vox Machina" in a variety of areas, such as the show's audience affinity, genre, and fan overlaps. For instance, we found that the show has a higher audience affinity with shows like "Rick and Morty," "Star Wars: The Bad Batch," and "The Last Of Us." Additionally, we discovered that the show outperformed the average TV title across global markets, ranking the highest in the United States, followed by Russia, the Netherlands, Bulgaria, Canada, Hungary, China, United Kingdom, and Poland.
With this level of demand insights, executives can make better-informed decisions that will pay off in the long run, such as how much to spend on content, what type of future content to produce or acquire, what release strategy to adopt, which talent or brand to partner with, and how to optimize marketing campaigns. Additionally, organizations can leverage the demand data to retain subscribers by acquiring titles that appeal to their subscribers' tastes, grow audiences by acquiring titles that appeal to new subscribers, and increase the engagement and value in content investments by acquiring or creating spin-offs or franchises.
The Legend Of Vox Machina's travelability to Russia in the last 30 days is 107%, which means that the audience demand for The Legend Of Vox Machina is 107% of the demand in its country of origin, United States. Click through to another market to discover how well The Legend Of Vox Machina travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Legend Of Vox Machina.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Legend Of Vox Machina from partners like Amazon Prime Video.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Legend Of Vox Machina? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Legend Of Vox Machina. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Legend Of Vox Machina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Legend Of Vox Machina, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Legend Of Vox Machina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Legend Of Vox Machina also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Legend Of Vox Machina, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for The Legend Of Vox Machina in Russia. We provide our partners with deep television insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
