The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is critical to making informed content decisions, particularly when it comes to content valuation. Using the example of "The Night Agent," we can see how demand data can inform content decisions and provide a more detailed and nuanced understanding of a show's performance.
One way in which demand data can be used is to understand a show's popularity relative to others in the same genre or region. In the case of "The Night Agent," we can see that it has outstanding demand in Russia, with an audience demand 10.0 times the average show in that region. This highlights the show's popularity in the country and suggests it could be a valuable asset for any platform looking to attract Russian audiences.
For a TV executive responsible for making acquisition decisions, understanding a show's travelability - or its potential appeal in different markets - is critical. In the case of "The Night Agent," the show's travelability is outstanding, meaning it has strong potential to perform well in other regions beside its country of origin, the United States. This information could be used to inform decisions about where to distribute the show and whether to invest in marketing and promotion in different markets around the world.
For executives responsible for programming decisions, understanding a show's momentum is important. In the case of "The Night Agent," momentum is outstanding, which means the show has been growing in popularity over time. This could indicate a show that could be a valuable asset for a platform looking to retain subscribers or acquire new ones.
Finally, executives can use demand data to understand a show's reach, or the number of people expressing demand for the show. This information could be used to inform marketing and promotion strategies to help expand a show's audience. Additionally, understanding a show's affinity with other titles could help inform decisions around programming recommendations and content partnerships.
Overall, demand data can be a powerful tool for TV executives looking to make more informed content, acquisition, distribution, and programming decisions. Using demand data, executives can better understand a show's performance, its potential value, and develop strategies to maximize its potential on their platform. Moreover, content valuation can be accurately estimated, which enables executives to have a clear financial understanding of any show before making any major decisions.
The Night Agent's travelability to Russia in the last 30 days is 126%, which means that the audience demand for The Night Agent is 126% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Agent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Night Agent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Agent, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 27, 2024, 1 p.m. PST using global tv demand analytics from Parrot Analytics for The Night Agent in Russia. We provide our partners with smart TV capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.