The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is crucial to make informed decisions about content acquisition, distribution, programming, and content valuation. Demand data from shows like "The Sandman" in Russia can provide valuable insights into how the content is performing and how it is resonating with audiences.
Firstly, content valuation uses demand data to determine the economic value of a series. Demand data around "The Sandman" in Russia can help executives determine the show's value, as it has 12.7 times the audience demand of the average show in the country and where it ranks in the market. It can also help pinpoint how much of the show's value is driven by demand for its stars.
Demand data from "The Sandman" can also be used to determine its global popularity. The show is doing well in markets like the United States, China, Ukraine, Canada, India, Bulgaria, and Italy, where it outperforms the demand of the average TV show. This information can help executives at OTT platforms or SVOD platforms decide whether it's worth acquiring the show in these markets and how it can contribute to the platform's content library.
Additionally, demand data can help entertainment executives understand the audience's taste clusters, discover under-monetized titles, and determine the best release strategy and pricing for a show. The data can assess the potential of upcoming productions, the best talent, or the genre to focus on to attract new subscribers to a platform.
Demand data can also inform decisions around subscriber acquisition and retention. For instance, executives can learn which titles should be purchased to grow the audience base and which shows to buy to maintain subscribers.
In conclusion, demand data from shows like "The Sandman" provides valuable insights for entertainment executives in acquiring, distributing, and programming content for their platforms. It can also help with content valuation, discovering under-monetized titles, and selecting the best release strategy and pricing for shows. Ultimately, executives who use demand data to drive their decisions will make more informed choices that will likely result in higher audience engagement, retention, and revenue.
The Sandman's travelability to Russia in the last 30 days is 136%, which means that the audience demand for The Sandman is 136% of the demand in its country of origin, United States. Click through to another market to discover how well The Sandman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 22, 2024, 1:03 p.m. PST using television demand data from Parrot Analytics for The Sandman in Russia. We provide our partners with valuable subscription-video-on-demand analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.