The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive, it is crucial to create content that sparks excellent audience engagement. The use of demand data can help you in making informed decisions concerning content valuation, acquisition, and distribution. In this case, "The Tom and Jerry Show" is a notable example of how demand data can be helpful.
Questions about the show's performance in Russia can drive smarter programming decisions. For instance, some executives may seek answers about how much the show is worth in Russia and what its baseline value is. The demand-based content valuation system of Parrot Analytics can provide insights on how much a particular title contributes to any platform in any region based on global content demand and supply. "The Tom and Jerry Show" has a demand that represents 9.8 times the average TV show in Russia. This is an excellent indicator of the show's value in the Russian market.
Another question entertainment executives can ask themselves is how they can estimate cannibalization of audiences if a title is available on multiple services. This question is particularly important if they need to license the show for their platform. By looking at the show's travelability and reach, they can estimate the show's ability to attract new subscribers to the platform. In this case, "The Tom and Jerry Show" has good travelability and okay reach.
If you are a TV production company or studio, demand data can be helpful in making smarter acquisition decisions. Demand data can answer questions like how much the show is worth to another streaming platform and how popular it is in other markets. For "The Tom and Jerry Show," its global performance can be tracked, allowing you to determine how it is performing in other markets, including India, Pakistan, and China. Understanding how the show performs in these other markets can inform your licensing decisions.
Finally, demand data can also assist the strategic decision-making process of talent agencies. They may use it to identify the best talent and brands for partnership. They can look at affinity analysis that can provide insights into who the best talent or brands to partner with are to expand their audience, and gauge which shows can help them in acquiring or retaining subscribers.
In conclusion, demand data is a valuable resource for entertainment executives seeking to make more informed decisions concerning their content, acquisition, distribution, and programming decisions. An example highlighted in this article is The Tom and Jerry show. By understanding the show's performance and demand data, executives can develop a better strategic vision and direction to improve audience engagement and increase content value.
The Tom And Jerry Show's travelability to Russia in the last 30 days is 14%, which means that the audience demand for The Tom And Jerry Show is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Tom And Jerry Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Tom And Jerry Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tom And Jerry Show, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for The Tom And Jerry Show in Russia. We provide our partners with meaningful content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.