The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about your content strategy, distribution, acquisition, or programming? One solution is to leverage the wealth of demand data now available through companies like Parrot Analytics. Consider the hit crime drama "The Truth About The Harry Quebert Affair," which offers some valuable insights into how demand data can be used to fuel effective decision-making.
First, let's consider content valuation. How much is a show like "The Truth About The Harry Quebert Affair" worth? Parrot Analytics' content valuation system uses demand data to assess the dollar value contribution of any title, to any platform, in any region. In the case of "Harry Quebert," demand data shows that it has achieved 8.4 times the audience demand of the average show in Russia over the last 30 days, indicating outstanding value. Comparing this to the show's demand from the last 90 days, the demand for the show has been increasing recently. As a result, this show is an ideal candidate for acquisition or content strategy.
Demand data also provides insights into what genres are currently resonating with audiences. In the case of "The Truth About The Harry Quebert Affair," it has a higher demand than 97.6% of all drama titles in Russia. This knowledge can guide TV executives in the creation, acquisition, or distribution of new content that meets the audience's needs.
Understanding audience demand can also inform decisions about which platforms to target for distribution. In the case of "Harry Quebert," its demand in Russia was 501% of the demand in its country of origin, the United States. This Travelability score highlights the show's international appeal and indicates where it may perform best outside of its homeland.
Other insights gleaned from the show's demand data include what other shows its fans also like ("Rick And Morty", "Mare Of Easttown", "House Of The Dragon," among others), how the audience's interest is evolving, and other practical details that help entertainment executives increasingly gauge the appetite for certain types of content.
To conclude, demand data is an invaluable tool for entertainment executives who want to make informed decisions about content strategy, distribution, acquisition, and programming. By leveraging the kind of insights provided by market leaders like Parrot Analytics, content executives can accurately identify potential blockbusters, time content releases to optimize engagement, optimize pricing strategies, and much more besides. Apply the data insights to a well-considered content strategy, and you're much more likely to deliver high-performing programs.
The Truth About The Harry Quebert Affair's travelability to Russia in the last 30 days is 401%, which means that the audience demand for The Truth About The Harry Quebert Affair is 401% of the demand in its country of origin, United States. Click through to another market to discover how well The Truth About The Harry Quebert Affair travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular epix‘s The Truth About The Harry Quebert Affair is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Truth About The Harry Quebert Affair, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for The Truth About The Harry Quebert Affair in Russia. We provide our partners with valuable television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.