The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive, you need to make informed strategic decisions that will ensure the success of your content. One way to achieve this is by leveraging demand data, which can help you to acquire valuable insights into what your global audience wants. With this in mind, let's look at how the demand data for "The Voice Of Germany" in Russia, for the month of October 2023, can help you make informed decisions.
Firstly, content valuation: you can use demand data to understand how much your content is worth by revealing the dollar value contribution of any title to any platform in any region. For example, "The Voice Of Germany" has 8.2 times the audience demand of the average show in Russia over the last 30 days, indicating it has a high valuation. By using the Parrot Analytics content valuation system powered by global content demand and supply, you can learn how much to spend on content, and also estimate cannibalization of audiences if a title is available on multiple services.
Secondly, acquisition: you can use demand data to see what shows are popular in any market globally. For instance, Parrot Analytics can help you quantify the platform-specific marginal revenue of a title and how it drives engagement across the catalog. Using demand data, you can calculate the ROI a specific title will bring to any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn. With this information, you can ensure you are acquiring content that will appeal to your audience while being profitable.
Thirdly, programming: demand data can uncover new opportunities for content distribution and new audience markets. In the case of "The Voice Of Germany," the Parrot Pulse shows that the show's travelability is good, meaning it has international demand. You can use demand data to map local whitespaces and analyze what types of content exhibit opportunities to acquire or produce. By targeting new audiences, you can grow your platform, expand your offerings, and tap into new revenue streams.
Fourthly, distribution: demand data can help you determine which platforms are best suited for your content. You can map out which markets have the most significant audience demand for your content. For "The Voice Of Germany," we see that it has the highest demand in Germany, Switzerland, Luxembourg, and Russia. You can use this information to make informed decisions about where to distribute your content and what markets to target. Moreover, demand data can be used to value content and find new opportunity markets for content distribution.
Lastly, talent partnership: Demand data can help you determine which talent and brands to partner with to increase your audience. For example, you can learn which TV shows will help you acquire or retain subscribers and who the best talent and brand partners are. Knowing what your audience likes will ensure that you can create content that appeals to them while also giving them reasons to stay.
In conclusion, by leveraging demand data, executives can make more informed content, acquisition, distribution, and programming decisions. As seen with "The Voice Of Germany" in Russia, demand data can be used to value content and uncover opportunities for growth. Executives can use this data to make content decisions that will keep their audiences coming back for more. Parrot Analytics provides you with all the actionable insights to make informed decisions.
The Voice Of Germany's travelability to Russia in the last 30 days is 30%, which means that the audience demand for The Voice Of Germany is 30% of the demand in its country of origin, Germany. Click through to another market to discover how well The Voice Of Germany travels internationally.
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Acquire the best shows from partners such as ProSieben to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice Of Germany), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ProSieben‘s The Voice Of Germany is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ProSieben and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Germany, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for The Voice Of Germany in Russia. We provide our partners with smart television know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.