The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the entertainment industry, demand data can provide valuable insights that help with content, acquisition, distribution, and programming decisions. By analyzing the demand data of a show like "Thomas & Friends" in Russia for October 2023, we can understand how this data can be utilized to make informed decisions.
One of the most significant uses of demand data is content valuation, which helps entertainment companies to gauge the worth of their content and make strategic decisions accordingly. For instance, by using Parrot Analytics' content valuation system based on demand data, executives can determine how much they should spend on producing or acquiring a specific show like "Thomas & Friends." The demand data reveals the dollar value contribution of this show to any platform in Russia, helping executives assess its potential and revenue-driving capacity.
As presented in the analysis of "Thomas & Friends," examining a show's demand data can reveal valuable insights beyond content valuation, such as exploring audience tastes, identifying the show's travelability potential, and measuring its longevity and momentum. We can use these insights to make more informed decisions around content acquisition, programming and distribution,
For instance, using demand data, executives can determine which shows are popular in different regions, and use this information to inform acquisition decisions. By understanding viewership trends and taste clusters, executives can select shows like "Thomas & Friends" that have global appeal with strong demand in different markets and potential to reach new audiences. With such data, entertainment executives can optimize release strategies and pricing, select appropriate platforms, and make sure that their content is being seen by the right audience.
Another critical application of demand data is audience retention and acquisition. By examining demand for their titles, executives can identify the kind of content that is most popular with their audience and make data-driven programming decisions. For example, if executives realize that "Thomas & Friends" resonates well with their audience in Russia, they can select similar content to drive new subscriptions, retain current subscribers and ultimately, boost their revenue.
By examining the demand data for shows like "Thomas & Friends," we can identify how well a show is holding up since its premiere and other essential aspects such as reach, momentum, and franchisability. This data helps executives to understand the potential impact of marketing campaigns, identify opportunities for monetizing intellectual property (IP), and select potential partners and spin-off options.
In conclusion, demand data is a valuable tool for entertainment executives, and analytics companies like Parrot Analytics are utilizing demand data to provide significant insights to content creators, producers, financiers, talent agencies, distributors, and platforms. By examining a show like "Thomas & Friends", executives can make informed decisions around content acquisition and programming decisions, optimize pricing and releases, and ultimately drive revenue and increase subscriber retention.
Thomas & Friends's travelability to Russia in the last 30 days is 57%, which means that the audience demand for Thomas & Friends is 57% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Thomas & Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Thomas & Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thomas & Friends, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Thomas & Friends in Russia. We provide our partners with deep TV analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.