The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an OTT platform in Russia, "Titans" would be a series that should be given significant consideration. With 8.2 times the audience demand of the average show in Russia over the last 30 days, demand for the show is outstanding. The demand for "Titans" in Russia increased by 7.4% during October 2023, which means it is still experiencing audience growth. Furthermore, the show is ranking at the 97.5th percentile in the drama genre, which means "Titans" has higher demand than 97.5% of all drama titles in Russia.
In addition to its domestic popularity, "Titans" is performing well globally across the United States, Canada, Germany, Brazil, United Kingdom, Netherlands, Philippines, South Africa, and Australia. If you are considering acquiring or distributing this show, its travelability is excellent, meaning that it has relatively high international demand compared to its home market.
Demand data can also be used to inform content valuation for "Titans." By using Parrot Analytics' content valuation system, you can identify the dollar value contribution of the series to any platform globally. You could also assess "Titans" ability to drive subscriptions and mitigate churn through demand data. Additionally, demand data can reveal how much a show is worth to another streaming platform, which could assist with content distribution decisions.
Demand data can also inform decisions about marketing and programming strategies. By examining the top 10 global markets where "Titans" is most in-demand over the last 30 days, these executives can tailor their region-specific release strategy and creative campaign for optimal results, considering the marketing budget restraints. Content preference averages take in account by genre, hence executives could just focus on those genres with the highest demand, and in this case, "Titans" is a drama series that is delivering outstanding results globally.
By analyzing demand trends, entertainment executives can evaluate if the audience’s love for "Titans" is increasing with time. Appearing to increase in popularity, this show has increased in demand in comparison to its demand performance over the past year; its peak demand over the year was 11.8 times the average, while within the last 30 days, it reached 10.5 times the average which is a 11.0% increase and indicates that the show is experiencing a period of popularity growth, especially in the region of Russia.
Finally, comparing the performance of "Titans" on a rolling year basis vs. the last 30 days reveals that "Titans" has gained additional viewership during the last 30 days. Executives should monitor the show's momentum (the pace of growth), its reach (the number of people expressing demand for a show), franchisability (spin-off potential), and endurance (longevity).
In conclusion, executives have to use demand data to its fullest extent to make well-informed decisions. By examining demand trends and understanding audience preferences, entertainment executives can evaluate the performance of their current content library and make educated decisions on which shows to continue to invest in and prioritize in Russia. Based on the current and historical audience demand for "Titans" in Russia and globally, it is performing well and executives should seriously consider its potential for acquisition and distribution.
Titans's travelability to Russia in the last 30 days is 35%, which means that the audience demand for Titans is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Titans in Russia. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.