The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a particular TV series can have a significant impact on the decision-making process when it comes to content acquisition, production, distribution, and programming. The demand data for "Вампиры Средней Полосы (Middle Lane Vampires)" in Russia during October 2023 can be analyzed to provide insights into various aspects related to the show's performance.
Firstly, demand data can be used to understand the value of content, as it reveals the dollar value contribution of any title to any platform in any region. By analyzing the show's demand data in Russia, entertainment executives can determine the series' value and make informed decisions about its acquisition or distribution. In October 2023, "Вампиры Средней Полосы (Middle Lane Vampires)" achieved outstanding demand, which is 19.3 times higher than the average TV show in Russia. This level of demand indicates that the show is highly valuable and can help attract new subscribers and retain current viewers.
Secondly, demand data can help entertainment executives understand the content's performance relative to other titles in the same genre or market. For example, "Вампиры Средней Полосы (Middle Lane Vampires)" is in the mystery genre, and it ranks at the 99.9th percentile in Russia in October 2023. This means that the series has higher demand than 99.9% of all mystery series in Russia. Such information can be highly valuable for entertainment executives looking to acquire or produce content in the same genre or market.
Entertainment executives can also use demand data to optimize their pre and post-release marketing campaigns for a show. By understanding the audience's taste for a particular show, they can tailor their marketing strategies to attract and retain more viewers. In the case of "Вампиры Средней Полосы (Middle Lane Vampires)," demand data shows that fans of the show like other titles like "Raytsentr (РАЙцентр)," "Cybervillage (Кибердеревня)," and "The Witcher." This information can be used to create effective cross-promotions, partnerships, and collaborations, ultimately leading to increased viewership.
Furthermore, demand data can reveal how a show's performance is sustained over an extended period, allowing entertainment executives to make informed decisions about the show's longevity. In October 2023, "Вампиры Средней Полосы (Middle Lane Vampires)" had a good momentum, indicating that its pace of growth was excellent. However, its longevity dimension was only okay, indicating that audience demand was maintained moderately well over time. Entertainment executives can use this information to evaluate if additional marketing spend is needed to maintain the show's performance in the long run.
Finally, demand data can help entertainment executives plan for their global expansion. By examining the top 10 global markets where "Вампиры Средней Полосы (Middle Lane Vampires)" is in high demand, executives can understand how the show performs in different markets worldwide. In October 2023, "Вампиры Средней Полосы (Middle Lane Vampires)" outperformed the demand for an average TV show in each of the top 10 markets, with Russia being the show's number one market globally. Understanding this information can help entertainment executives to decide which markets to target for content distribution or production.
In conclusion, demand data provides entertainment executives with valuable insights into the performance of a particular TV series. By analyzing the demand data for "Вампиры Средней Полосы (Middle Lane Vampires)" in Russia during October 2023, entertainment executives can make more informed content, acquisition, distribution, programming, and marketing decisions.
This is Вампиры Средней Полосы (Middle Lane Vampires)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Вампиры Средней Полосы (Middle Lane Vampires) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. START, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Вампиры Средней Полосы (Middle Lane Vampires).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Вампиры Средней Полосы (Middle Lane Vampires) from partners like START.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Вампиры Средней Полосы (Middle Lane Vampires)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as START to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from START by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Вампиры Средней Полосы (Middle Lane Vampires). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as START to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Вампиры Средней Полосы (Middle Lane Vampires)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as START by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Вампиры Средней Полосы (Middle Lane Vampires), including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular START‘s Вампиры Средней Полосы (Middle Lane Vampires) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for START and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Вампиры Средней Полосы (Middle Lane Vampires), for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Вампиры Средней Полосы (Middle Lane Vampires) in Russia. We provide our partners with extensive TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.