The following chart shows a 60-day trend of weekly demand for Vanity Fair Confidential compared to the weekly demand of all Crime Reality titles in Russia.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Investigation Discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vanity Fair Confidential, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on Jan. 16, 2022, 1:32 a.m. PST using demand content analytics from Parrot Analytics for Vanity Fair Confidential in Russia. We provide our partners with smart content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.