The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to improve your content decisions? Look no further than demand data. By analyzing audience demand for shows, executives can make more informed decisions about content acquisition, distribution, and programming. Here's an example: examining the audience demand metrics for "Warrior" in Russia during October 2023.
With 11.3 times the audience demand of the average show in Russia over the last 30 days, the demand for "Warrior" is extraordinary. Only 2.7% of all TV shows have this level of demand, which means executives should consider this an incredibly valuable show.
Furthermore, the Parrot Pulse for "Warrior" shows that its worldwide audience demand across all platforms is exceptional, while its travelability, longevity, momentum, franchisability, and reach are all considered outstanding or good.
However, while the show's demand has decreased by 6.2% in Russia during October 2023, demand spiked again late in the month, indicating a possible trend reversal. Executives should monitor the audience demand for this show carefully to identify changes or trends.
But audience demand data doesn't stop there. Executives can also use this data to inform content valuation. For example, using demand data can help determine how much a series is worth, and how much of its value is being driven by a specific factor - in this case, martial arts and/or historic themes. Executives can also assess the show's ability to drive subscriptions and mitigate churn, while simultaneously pinpointing any cannibalization of audiences if the show is available on multiple platforms.
The demand data for "Warrior" also reveals some useful insights to inform acquisition and distribution decisions. Firstly, the show outperforms the demand of the average TV show in every top 10 global market where it’s popular, including Russia, Germany, the UK, China, South Africa, Australia, Kenya, and Canada. Executives should consider targeting these regions to maximize audience engagement with "Warrior".
Finally, if executives are looking for inspiration for future productions, they can explore fan enthusiasm for shows like "Warrior". Fans also express high demand for shows like "Ahsoka", "The Wheel Of Time", "Gen V", "Special Ops: Lioness", "Invasion", "Secret Invasion", "Star Trek: Strange New Worlds", "The Winter King", and "Hijack".
Overall, by analyzing audience demand data, executives can make more informed content decisions, whether it's discussing content valuation, acquisition, distribution, programming, or concept testing.
Warrior's travelability to Russia in the last 30 days is 50%, which means that the audience demand for Warrior is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
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Acquire the best shows from partners such as Cinemax to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 12:57 a.m. PST using global television demand datasets from Parrot Analytics for Warrior in Russia. We provide our partners with deep TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.