The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system can help you determine how much to spend on content based on the dollar value contribution of any title to your platform. In the case of "Zhuki", we can see that this TV series has an outstanding demand in Russia, with 17.4 times the audience demand of the average show in the country in the last 30 days. This show has higher demand than 99.7% of all comedy titles in Russia.
If you are a content distributor, this information could indicate that "Zhuki" could be a valuable asset to add to your content library, as it has high demand in its home market and other markets. Additionally, the fact that it has maintained good longevity and momentum over time suggests that it may continue to perform well in the future.
As a programming director or head of acquisitions for a TV network or streaming platform, this data can help you evaluate whether "Zhuki" would be a good fit for your lineup. You can also use the data on the other shows that fans of "Zhuki" also like to identify potential acquisitions or to program alongside "Zhuki" in your lineup.
If you are interested in global expansion, you can use demand data to assess the global performance of "Zhuki". The analysis reveals that "Zhuki" outperforms the demand of the average TV show in each of the top 10 global markets where it is in-demand. Moreover, this analysis suggests that Russia is the show's number one market globally, followed by Ukraine. These insights could help you identify which countries to prioritize for international expansion and marketing efforts.
Using demand data to make content, acquisition, distribution, and programming decisions can enable you to optimize your release strategy and pricing. For instance, based on the analysis of the show's travelability, you may choose to focus on the show's home market rather than investing in international expansion. Understanding the popularity of genres in your target market(s) can also help you adjust your content strategy to meet the local audience's needs and preferences.
Finally, demand data uncovers under-monetized titles, as well as informs pre-release marketing decisions. In the case of "Zhuki", if you find that the show's popularity has decreased over time, you may consider investing more in pre-release marketing or finding new opportunities to monetize the IP, such as through spin-offs or merchandise.
To summarize, leveraging demand data can help you make more informed content decisions by providing insight into the current and likely future popularity of TV shows and helping you optimize your content strategy.
This is Zhuki's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Zhuki travels internationally.
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Acquire the best shows from partners such as tnt to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zhuki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zhuki, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Zhuki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zhuki, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Zhuki in Russia. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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