The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always seeking insights and strategies to make smart decisions about content that will engage and retain audiences. One valuable tool for this is demand data, which uses audience behavior to provide insights on show preferences and popular trends. In this article, we’ll use the example of "American Horror Story" in Sweden to illustrate how demand data can be used to make more informed content decisions.
Firstly, let's talk about content valuation. You may be wondering how to determine how much to spend on content. Parrot Analytics' content valuation system is a reliable economic valuation system powered by global content demand and supply. It uses data to reveal the dollar value contribution of any title to any platform in any region. By looking at the exceptional demand that "American Horror Story" has in Sweden- 13.9 times the audience demand of the average show- you can get an idea of its monetary worth.
At what point in its run should you acquire or distribute "American Horror Story"? Demand data can help you determine which stage the show is currently at in terms of popularity. You can analyze its demand over time using the longevity measure. For this series, demand has been exceptional. It has maintained its audience's interest steadily over the years, and recently there has been an increase. The momentum of the show is likewise exceptional, with a sharp demand spike mid-October 2023. If you're considering acquiring or distributing the show, you can use this data to make more informed content decisions.
Are you wondering the types of titles to acquire or produce? Demand data can provide you with the necessary information to select the right type of content that is resonating with viewers. Using the example of "American Horror Story," we can see that it is outperforming other television shows' demand in its global markets. Additionally, by determining its genre to be drama, you can see that it ranks at the 99.9th percentile in drama titles. This means that this series has outstanding demand compared to other drama titles in Sweden.
In what ways can demand data be used to understand a show's audience and make decisions on content? By analyzing the affinity analysis, you can gauge the show's fans' interests. Fans of this series also like "Loki," "Rick And Morty," "American Horror Stories," "Ahsoka," "Foundation," "Star Trek: Lower Decks," "The Walking Dead: Daryl Dixon," "Invasion" and "The Simpsons." This information can help you understand your audience's taste clusters and ideally should influence the types of storylines and characters you introduce into your content.
In conclusion, as an entertainment executive working in the age of content creation and distribution, understanding audience demand is crucial. You must use data-driven insights to make informed decisions about content acquisition, distribution, and programming. Demand data can aid smaller steps like choosing the right release strategy, deciding on pricing, or even larger decisions like planning franchise creation. With the example of "American Horror Story" in Sweden, we hope to have shed some light on how demand data can be utilized to make informed content decisions. It is always beneficial to keep an eye out for audience trends and make informed decisions accordingly.
American Horror Story's travelability to Sweden in the last 30 days is 39%, which means that the audience demand for American Horror Story is 39% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 29, 2023, 1 p.m. PST using global tv demand analytics from Parrot Analytics for American Horror Story in Sweden. We provide our partners with smart SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.