The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working across a variety of different roles, demand data can provide valuable insights into your decision-making process. The case of Battlebots in Sweden illustrates several interesting points.
Firstly, demand data can help you understand the true popularity of a show. In this case, Battlebots has 8.2 times the audience demand of the average show in Sweden over the last 30 days. This insight can help you in content valuation, as you can understand how much a show is worth in the marketplace, especially when you compare the value of a show relative to all others.
Secondly, you can use demand data to benchmark against other shows on streaming or linear TV platforms. Battlebots ranks at the 99.8th percentile in the reality genre in Sweden, indicating that it has higher demand than 99.8% of all reality titles in the market. Executives can use this information to identify potential partners or competitors in the marketplace, especially by comparing demand data across different genres.
Thirdly, demand data can inform distribution decisions by highlighting which markets are the most in-demand for a particular title. By examining the top 10 global markets where Battlebots is most in-demand over the last 30 days, executives can find out where the show performs best and plan accordingly.
Fourthly, demand data can be used to identify audience trends, such as which shows are most likely to appeal to fans of one particular title. In this case, Battlebots fans are also interested in shows like Last Week Tonight, Rick and Morty, and Star Trek. This insight can help executives identify other shows that may be of interest to fans of a particular title.
Finally, demand data can help you make better programming decisions. In the case of Battlebots in Sweden, the show saw a spike in demand in late October 2023. This information may be useful in programming strategies such as changing the airing schedule to coincide with the spike in demand.
Overall, demand data is an essential tool for entertainment executives working across OTT platforms, TV production companies, and linear TV or pay TV networks, to make informed content, distribution, acquisition, and programming decisions. By leveraging demand data insights such as travelability, momentum, longevity, franchisability, and reach, executives can make informed decisions about which titles to produce, distribute, or acquire and how to promote them to audiences.
Battlebots's travelability to Sweden in the last 30 days is 68%, which means that the audience demand for Battlebots is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlebots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Battlebots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Battlebots in Sweden. We provide our partners with extensive television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.