The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making decisions that affect the performance of your platform, production studio, or TV network. One of the key drivers of success in the entertainment industry is audience demand. Demand data helps you make informed content decisions that drive audience engagement, retention, and monetization. Let's use the example of "Bering Sea Gold" to demonstrate how demand data can inform content decisions across various areas of the entertainment industry.
Content Valuation: One of the key applications of demand data in the entertainment industry is content valuation. By tracking audience demand, you can estimate the economic value of a title or library to your platform, network, or studio. For instance, in October 2023 in Sweden, "Bering Sea Gold" had audience demand of 8.3 times the average TV show over the last 30 days, which is outstanding. Its demand has also been increasing recently compared to the last 90 days. With this information, you can estimate the dollar value contribution of "Bering Sea Gold" to your platform in Sweden and compare it to other content.
Acquisition and Distribution Decisions: Demand data also informs acquisition and distribution decisions for TV series financing companies, content distributors, and OTT platforms. By comparing the demand of a target show with your platform's current content, you can determine how well it fits within your programming lineup and what impact it may have on subscriber acquisition and retention. For instance, "Bering Sea Gold" has 61% of the demand in Sweden compared to its home market, the United States, which indicates its travelability is okay. By examining the global and market-specific demand for "Bering Sea Gold," you can determine which markets will provide the best return on investment for your platform or network.
Programming Decisions: Demand data also helps you make informed programming decisions. By analyzing demand trends for a specific show or genre over time, you can determine which types of content resonate with your audience and which ones are becoming less popular. For instance, by knowing that "Bering Sea Gold" achieved peak rank of #85 in Sweden and moved up in its rank by 81 spots during October, you can determine whether it is worth airing on your linear network or pay-TV network. Similarly, by examining the show's relevance in the reality genre, you can determine whether it fits within your programming strategy.
Marketing Decisions: Finally, demand data also helps you make informed pre- and post-release marketing decisions. By comparing the audience demand for a series over a period, you can determine the effectiveness of your marketing campaigns, identify any spikes in audience demand, and optimize your marketing strategies ahead of premieres. For instance, demand for "Bering Sea Gold" in Sweden increased by 27.4% during October, which indicates that its marketing campaign might have been effective.
In conclusion, demand data is a valuable tool for entertainment executives in the entertainment industry. By tracking audience demand, it helps you make more informed content, acquisition, distribution, programming, and marketing decisions. Furthermore, demand data is critical for content valuation. In combination with other key performance indicators, demand data is instrumental in determining the dollar value contribution of any title to any platform, in any region.
Bering Sea Gold's travelability to Sweden in the last 30 days is 75%, which means that the audience demand for Bering Sea Gold is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Bering Sea Gold travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bering Sea Gold), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Bering Sea Gold is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bering Sea Gold, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Bering Sea Gold in Sweden. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.