The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential part of the strategic decision-making process for entertainment executives across the industry. By analyzing the demand for a series like "Criminal Minds" in October 2023 in Sweden, executives can use this information to make more informed content, acquisition, distribution, and programming decisions.
One way executives can use demand data is to value content, such as determining how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. With "Criminal Minds" achieving 8.5 times the audience demand of the average show in Sweden during the last 30 days, it has been a valuable and popular series recently. Its demand was also increasing compared to the previous 90 days, indicating sustained demand.
Executives can also use demand data to identify trends and audience preferences, such as which genres are resonating with audiences. "Criminal Minds" ranks at the 99.6th percentile in the drama genre in Sweden, ensuring high demand for this show compared to other drama titles. Moreover, audience data analysis can help executives understand the show's audience preferences, which can inform commissioning or acquisition strategies. Knowing that other shows that fans of "Criminal Minds" also like are "NCIS," "Law & Order: Special Victims Unit," and "Game Of Thrones," executives can explore opportunities to create or acquire similar content.
Audience demand data can also be utilized to inform a distribution strategy. For example, executives can use demand data to assess which platforms they should target for distribution of a show. While the U.S. is "Criminal Minds"'s number one market globally, the show also has outstanding demand in other countries such as the United Kingdom, Canada, China, Germany, Australia, Spain, Brazil, and Sweden. Additionally, travelability, a dimension in the Parrot Pulse used to ascertain the international appeal of a series, is outstanding, indicating strong possibilities for global distribution.
Executives can also use demand data to help with subscriber acquisition and retention, such as assessing which titles are most effective for these purposes. While "Criminal Minds" achieved outstanding audience demand and sustain popularity over time, demand data also indicates a decrease in audience demand for the show in Sweden by 28.5% during October 2023 compared to previous periods. Examining the top 10 global markets where "Criminal Minds" is most in-demand over the last 30 days reveals opportunities for executives to seek out under-monetized titles, which may have a growing audience.
Finally, demand data can be used to analyze metrics such as momentum and longevity. For "Criminal Minds" in October 2023 in Sweden, this show experienced exceptional longevity in terms of maintaining its excellent audience demand over time, suggesting executives could explore further monetization opportunities for its IP. In conclusion, audience demand data analysis provides entertainment industry executives with a competitive advantage when making informed and data-driven decisions related to acquisition, distribution, programming, content valuation, and subscriber acquisition, and retention.
Criminal Minds's travelability to Sweden in the last 30 days is 33%, which means that the audience demand for Criminal Minds is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Criminal Minds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Criminal Minds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Criminal Minds, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Criminal Minds in Sweden. We provide our partners with comprehensive television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.