The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions for your business? Look no further than the power of demand data. By analyzing audience demand for a title like "Disenchantment," executives can gain valuable insights into how to make better content, acquisition, distribution, and programming decisions. Here are some of the key insights that can be gleaned from the demand data for "Disenchantment" in Sweden during October 2023:
1. Content Valuation: Demand data can help executives determine the value of their content, including how much a specific title is worth and how much its value is being driven by demand for its stars. In the case of "Disenchantment," executives can see that it has outstanding demand in Sweden, with 8.7 times the audience demand of the average show, ranking it at the 99.5th percentile in the comedy genre for the month. Further, by comparing the performance of the show on a rolling basis versus the last 30 days, executives can see how its popularity has increased, and leverage this trend for content valuation purposes.
2. Acquisition and Programming: Demand data reveals the types of content that audiences want to see, making it easier for executives to make informed decisions about which titles to acquire or produce and which genres to focus on in their programming schedule. For "Disenchantment," executives can look at the other shows that fans of the title also like, including "Family Guy" and "The Simpsons," and consider how they could integrate these popular titles into their content strategy.
3. Distribution: By examining audience demand across different global markets, executives can make better decisions about where to distribute their content. The demand data for "Disenchantment" shows that it outperforms the demand of the average TV show in all 10 top global markets where it is most in-demand, with the United States being the top market. The show achieved outstanding audience demand of 14.8x in the United States, which means that it has global appeal and can be distributed in multiple countries.
4. Subscriber Acquisition and Retention: Demand data can provide insights into which titles are likely to attract new subscribers to a platform or retain existing ones. By looking at the demand for "Disenchantment" in Sweden during October 2023, executives can see that its outstanding demand is a potential indication of its ability to attract or retain subscribers.
5. Marketing Effectiveness: The momentum of a title can help executives evaluate the effectiveness of their marketing campaigns. In the case of "Disenchantment," its momentum is outstanding, indicating that its marketing campaign was likely successful in generating buzz and driving audience interest. Additionally, executives can use demand data to inform pre-release marketing efforts to determine the best strategy for promoting a title.
Overall, demand data is an invaluable tool for entertainment executives looking to make better content, acquisition, distribution, and programming decisions. With insights gleaned from demand data for titles like "Disenchantment," these executives can evaluate the value of their content, determine the types of content audiences want to see, and make smarter decisions about where to distribute their content, all of which can drive business growth and success.
Disenchantment's travelability to Sweden in the last 30 days is 41%, which means that the audience demand for Disenchantment is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Disenchantment travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Disenchantment is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Disenchantment, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Disenchantment in Sweden. We provide our partners with extensive TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.