The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, are you curious to understand how popular a show is and how it performs in different global markets? Demand data can help you assess the performance of a show, such as "Futurama", to make informed content, acquisition, and distribution decisions.
Content Valuation: Using demand data can give you an investment rationale for the value of a TV series. For instance, you can assess the value of "Futurama" using demand data. This data can help you determine the content's worth, baseline value, and exclusivity. You can assess a TV series' ability to drive subscriptions and mitigate churn by estimating the platform-specific marginal revenue contribution. By using demand data, you can calculate the ROI a specific title will bring for any given platform.
Understanding Audience Demand: Demand data can help you understand the popularity of a show, such as "Futurama," in the global market. The show has been well-received in Sweden - with 12.8 times the audience demand of the average show over the last 30 days. The show's demand is higher than 99.8% of all comedy titles in Sweden for October. Looking at the show's global performance across six dimensions, it's interesting to note that its worldwide audience demand is outstanding, longevity is exceptional, and its momentum is excellent. You can also determine where the show has the highest audience demand and plan your content acquisition and distribution strategy around those markets. Such market-specific analysis can help you make smarter, data-driven investment decisions, which, in turn, positively impact the commercial success of your content.
Comparative Analysis: You can compare "Futurama" with other titles available in the market and estimate how well it is performing. Demand data can provide essential insights like how much global appeal this title has in comparison to other titles in the genre. There are potential spin-off opportunities, and the show's reach is outstanding.
Optimizing Release Strategy: Demand data can indicate the best release strategy for a show. Parrot Analytics reported that there was a demand spike for "Futurama" in late October 2023 in Sweden. This type of data can help you choose the right time to release your content, which will enable you to optimize your marketing campaign ahead of premiere. You will learn about your audience's preferences, the optimal price point, and how to make your content the most attractive.
In conclusion, demand data can help you make informed decisions such as how much to spend on content, where to distribute a show, and when to release new content. It provides you with an in-depth and comprehensive understanding of your market and your content's performance, which ultimately leads to increased engagement and retention of your audience. By using a content valuation system powered by global content demand and supply, entertainment executives can efficiently target regions that have unmet demand and make more informed decisions around content acquisition, production, and distribution, all while making smarter content investments.
Futurama's travelability to Sweden in the last 30 days is 49%, which means that the audience demand for Futurama is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:43 p.m. PST using global demand datasets from Parrot Analytics for Futurama in Sweden. We provide our partners with meaningful content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.