The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Grey's Anatomy" in Sweden in October 2023 provides valuable insights into audience engagement and popularity of the show. It is important to note that "Grey's Anatomy" has a demand that is 11.3 times the average TV show in Sweden over the past 30 days, suggesting a strong audience connection with the show. Moreover, the show's demand has been increasing recently, which indicates growing popularity.
One of the ways that demand data can help with making more informed decisions is through content valuation. Parrot Analytics content valuation system based on demand data can reveal the dollar value contribution of any title to any platform in any region. According to the demand data, "Grey's Anatomy" has exceptional audience demand globally, which suggests that it has a high value to any platform that acquires it. Furthermore, "Grey's Anatomy" is in the 99.9th percentile in the romance genre, indicating that its value is high in terms of the romance genre and is worth considering as a strategic asset for a streaming platform.
Moreover, by examining other shows that fans of "Grey's Anatomy" also like, such as "Station 19," "Chicago Med," and "Law & Order: Special Victims Unit," entertainment executives can gain insight into audience preferences and use this information to inform content acquisition and distribution decisions. Additionally, using demand data to map local audiences' preferences in terms of genre, executives can gain insights into what genres resonate most with their audience and use this information to optimize release strategy, pricing, and marketing for their content.
The demand data also shows how the show is performing in other markets globally. In the top 10 global markets where "Grey's Anatomy" is most in-demand over the last 30 days, it outperforms the demand of the average TV show in each market. The United States is "Grey's Anatomy"'s number one market globally, and the show achieved exceptional audience demand of 18.8x in the United States, indicating that it is a popular show in America. By examining the show's peak demand on a 1 year rolling basis, entertainment executives can make more informed decisions about the show's popularity and make informed decisions concerning programming and content financing.
Beyond content valuation and acquisition decisions, demand data can be used to power optimal pre-release marketing and post-release campaign optimization. By leveraging the data points around momentum, reach, and travelability, entertainment executives can make data-driven decisions around talent partnership and franchise opportunities.
Overall, the demand data for "Grey's Anatomy" in October 2023 in Sweden shows that the show has a high value to any platform that acquires it with exceptional demand in its home country and other markets globally, indicating a strong audience connection with the show. As such, entertainment executives can gain insights into audience preferences and make informed decisions concerning content acquisition, distribution, and programming by leveraging demand data.
Grey's Anatomy's travelability to Sweden in the last 30 days is 38%, which means that the audience demand for Grey's Anatomy is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Grey's Anatomy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Grey's Anatomy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grey's Anatomy, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 3, 2024, 1 p.m. PST using global tv demand data from Parrot Analytics for Grey's Anatomy in Sweden. We provide our partners with essential content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.