The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive trying to make informed decisions regarding your content strategy in Sweden, demand data provides critical insights into what content is currently resonating the most with your audience. Take "Invasion", a science fiction television series by Simon Kinberg and David Weil, for example. Parrot Analytics' data shows that the demand for "Invasion" is 11.8 times higher than the average TV show in Sweden in the last 30 days, with demand continuing to increase in October.
The outstanding demand and premium ranking of "Invasion" can be used by content acquisition executives to determine how much to spend on content. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of the title to any platform in any region. Demand data can also assist with decisions concerning supply and demand, guiding executives to identify niche opportunities in the market and produce or acquire content that suits the preferences of the audience.
Understanding audience preferences is vital, and demand helps TV executives make more informed programming decisions. "Invasion" ranks in the 99.8th percentile in the drama genre in Sweden, meaning it has higher demand than 99.8% of all drama titles in the country. Additionally, "Invasion" has similar fans to "Ahsoka", "Loki", "The Wheel Of Time", and "Star Trek: Strange New Worlds," which helps executives to evaluate programming decisions such as marketing, scheduling, and cross-promotion opportunities.
Demand data also provides insights into the seasonality of demand, and determining the best time to release content is essential for maximum engagement. In this case, the demand spiked in late October in Sweden, indicating the optimum timing to maximize the audience's interest.
Using the Parrot Pulse metric, executives can consider the show's performance across multiple dimensions. "Invasion" has outstanding worldwide audience demand across all platforms. The show's travelability is exceptional, attracting demand in multiple markets. Its longevity and momentum are good, meaning that the show's demand sustainment over time and pace of growth are impressive. The franchisability and reach of "Invasion" are both good, which indicates that the show has spin-off potential and attracts a broad audience of dedicated fans.
Comparing the performance of "Invasion" over the last 30 days to the past year uncovers additional insights. Its peak demand in the last 30 days was 12.5 times higher than the average, a 4.8% increase from the past year. Additionally, its average demand over the past year was 3.8 times higher than the average title, while "Invasion" is currently sitting at 11.8 times higher than the average.
Finally, using demand data can inform distribution decisions. "Invasion" is in high demand globally and performs well in each of the ten top markets, including the US, UK, Bulgaria, France, Canada, Australia, Brazil, Netherlands, and China. The show's ability to outperform the average show in each of these markets indicates that it has a broad appeal and provides executives with valuable insights when deciding where to distribute the content and what markets are the most promising.
Overall using demand data in the decision-making process can inform content valuation, programming, acquisition, distribution, and other critical strategic decisions for entertainment executives. Through Parrot Analytics, executives can use demand data to make informed decisions, focus development resources, and optimize distribution strategies, resulting in content that resonates with viewers and drives business growth.
Invasion's travelability to Sweden in the last 30 days is 72%, which means that the audience demand for Invasion is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Invasion.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Invasion from partners like Apple TV+.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Invasion? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Invasion. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invasion, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 11:07 p.m. PST using global demand content analytics from Parrot Analytics for Invasion in Sweden. We provide our partners with deep media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.