The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive making decisions around content acquisition, distribution, or programming, TV series like "Law & Order: Special Victims Unit" provide a solid case study on how demand data can be used to make more informed decisions.
Firstly, "Law & Order: Special Victims Unit" has outstanding demand, with ratings currently at 9.1 times the audience demand of the average show in Sweden over the last 30 days, producing excellent results for content valuation. Secondly, examining the genre percentile shows that SVU ranks at the 99.7th percentile in mystery, meaning that it has higher demand than 99.7% of all mystery titles in Sweden. Therefore, it could lead to an increase in acquisitions within the mystery genre for this market.
Also, looking at the rolling year basis, "Law & Order: Special Victims Unit" had an average demand of 7.5 times the average title but peaked in the last 30 days at 9.1 times. This increase indicates a surge in popularity for this show. Executives should keep an eye on such changes and evaluate whether it signals the need for more investment or a decrease in possible acquisition costs.
Moreover, the show achieved peak demand of 11.2 times the average in the last 30 days, indicating an increase in an audience interest, and it ranks at the top of the Nordic region's most in-demand TV shows. Executive teams could potentially use this show as a benchmark to evaluate future content acquisition in Sweden.
Also, "Law & Order: Special Victims Unit" is globally appealing, and its travelability is exceptional, making it an attractive acquisition to be distributed and offered to international audiences. The show is widely popular in all of the countries with significant demand - Australia, Canada, Germany, the Netherlands, South Africa, Sweden, the United Kingdom, and the United States, ranking in the top percentile for each market. Therefore, executives can use the show to find and tap into similar markets worldwide.
Finally, demand for "Law & Order: Special Victims Unit" can be useful in programming decisions, from genre preferences, to the timing of marketing campaigns, and release strategies. For example, during October, demand for the series decreased by 22.7% globally. Through demand insights, executives could understand if this is due to a downward trend in the market or increasing competition.
Overall, demand data is a powerful tool that can help these executives make better-informed decisions regarding content acquisition, distribution, and programming. By considering demand in a particular market, executives can distinguish reception, the popularity of content, audience preferences, as well as the regions that could potentially respond well to that content, which can drive a company's revenue targets.
Law & Order: Special Victims Unit's travelability to Sweden in the last 30 days is 34%, which means that the audience demand for Law & Order: Special Victims Unit is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Special Victims Unit travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Special Victims Unit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Special Victims Unit, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 8 a.m. PST using global television demand data from Parrot Analytics for Law & Order: Special Victims Unit in Sweden. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.