The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an incredibly valuable tool for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. By analyzing audience demand for a specific title over time in various markets, we can evaluate a show's popularity and commercial potential.
Let's take "Loki" as an example. Using demand data for Sweden in October 2023, we can see that "Loki" has 20.9 times the audience demand of the average show in Sweden over the last 30 days, which is outstanding. By comparing this figure to its performance over the last 90 days, we can also see that demand for "Loki" is increasing in Sweden.
We can also examine how "Loki" ranks in different genres, with Parrot Analytics noting that it ranks at the 99.9th percentile in the history genre in Sweden, meaning that it has higher demand than 99.9% of all history titles in the country.
Additionally, executives can use demand data to identify other shows that fans of "Loki" enjoy, such as "Ahsoka," "Rick and Morty," and "The Mandalorian," which may help inform acquisition and programming decisions.
Demand data's ability to help with distribution decisions can also be highlighted by examining the top 10 global markets where "Loki" is most in-demand over the last 30 days. We can see that the show outperforms the demand of the average TV show in each of these markets, with its top market being the United States, where it achieved exceptional audience demand of 36.5 times.
Furthermore, travelability, which measures a show's international demand relative to its home market, is also an important metric that helps inform distribution decisions. In the case of "Loki," its travelability was defined as exceptional, suggesting that it could perform well globally.
Content valuation is also another valuable application of demand data, with Parrot Analytics' content valuation system being based on global content demand and supply. This system can be used to determine the dollar value contribution of any title, to any platform, in any region, allowing executives to make more informed content and acquisition decisions.
Overall, using demand data enables executives across the entertainment landscape to make more informed decisions regarding content, acquisition, distribution, and programming. For example, with "Loki," executives can see that it has significant demand in Sweden and globally, and that it has high potential for franchise and spin-off opportunities, potentially making it a strategic acquisition and valuable asset for a streaming platform.
Loki's travelability to Sweden in the last 30 days is 50%, which means that the audience demand for Loki is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Loki.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Loki from partners like Disney+.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Loki? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Loki. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Loki, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on March 19, 2024, 2:52 a.m. PST using demand analytics from Parrot Analytics for Loki in Sweden. We provide our partners with extensive OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.