The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive deciding whether to acquire "Outlander" for your platform, then analyzing audience demand data for the show can prove significant. According to October 2023 data, the show's demand of 13.6 times the average show in Sweden over the last 30 days indicates an audience's remarkable interest. Demand also reveals that "Outlander" moved up in rank by 4 spots during October in Sweden and achieved the peak rank of #13. In addition, its reach quantifies audience demand for the show to be exceptional, and its momentum showcases a high pace of growth among viewers.
Demand data also informs decisions about distribution strategies and programming decisions. By examining other shows' audience demand scores that are similar or higher than "Outlander," one can deduce which programs to pair it with for optimal viewer engagement. For instance, shows like "Star Trek: Strange New Worlds," "The Mandalorian," and "The Witcher" appear on the list of content loved by fans of "Outlander." Additionally, it's important to note that demand for "Outlander" has increased in Sweden by 2.8% in the last month, revealing an upward trend in popularity.
Understanding the content valuation of "Outlander" in different markets, the popularity of the show in each region, and evaluating the competition can assist content distributors while deciding whether to license the series for their platform. For instance, "Outlander" has outstanding audience demand in markets like the United States, Canada, the United Kingdom, Australia, Russia, and Spain.
In addition, observing the franchise potential and longevity of the series aids executives in long-term content acquisition and distribution strategies. Outlander's franchisability as revealed through its high appetite for spin-offs, combined with international appeal means that this show could have financially lucrative possibilities beyond just the series itself.
Lastly, demand data provides insight into optimal release strategies and pricing strategies. For instance, observing that the show's popularity spiked in late October 2023 in Sweden can be used as an advantage to make marketing campaigns around the show more effective. The global audience demand for the show and its near-perfect travelability also can guide decision-makers in planning to distribute the show to different regions.
In conclusion, accessing audience demand metrics for the show positively impacts the decisions of entertainment executives across various domains, including content acquisition, distribution, programming, and content valuation.
Outlander's travelability to Sweden in the last 30 days is 48%, which means that the audience demand for Outlander is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Outlander travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Outlander.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Outlander from partners like STARZ.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Outlander? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Outlander. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as STARZ to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Outlander), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Outlander, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Outlander is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outlander, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Outlander in Sweden. We provide our partners with deep television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.