The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive seeking to make more informed content-related decisions? Utilizing demand data provided by Parrot Analytics can be a helpful tool in making programming, acquisition, and distribution decisions. The demand data is an economic valuation system that helps to quantify the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system is based on global content demand and supply, providing invaluable insights into both the creative and economic aspects of your decision-making process.
Let's consider the example of "Silo," a TV series that is currently popular in Sweden. Demand data can help make more informed content acquisition decisions by evaluating certain aspects of the show, such as its audience engagement and reach. This can aid in determining whether the show has the potential to maintain or increase demand over time.
Demand data can facilitate decision-making by answering questions such as how much a show is worth, how much value a specific star's demand adds to the overall show's value, or how valuable a content library can be for a particular platform. In the case of "Silo," we can analyze its performance extension for a year and compare the last 30-day performance with its year-round performance, which indicates that this show has grown in popularity. This data would be very valuable when considering whether to renew or acquire additional seasons.
Additionally, understanding what drives the show's demand can help the executives decide on the most effective marketing and release strategy. For example, it can be seen that "Silo's" demand spiked during late October 2023 in Sweden, suggesting that targeted marketing during that month might have contributed to this increase in demand.
Parrot Analytics demand data can help answer questions about whether a show can drive engagement, churn reduction, or acquisition for a particular platform. Its demand data can assist in making informed decisions regarding which titles should be purchased or produced and how they can contribute to increasing the platform's subscriber base.
Determining which genres are popular in a particular market can help executives determine which types of shows to produce or acquire. For example, in October 2023 in Sweden, "Silo" ranked in the 99.9th percentile in the mystery genre, indicating that producing or acquiring similar shows could be an effective avenue to attract Swedish audiences.
Lastly, understanding the demand for "Silo" not just in Sweden but globally can also help executives evaluate the show's content value, how much the show should be worth to another streaming platform, and which platforms to target. For instance, the demand for "Silo" was outstanding in Brazil, Canada, China, France, the Netherlands, the United Kingdom, and the United States in the last 30 days.
In conclusion, Parrot Analytics' demand data can help executives more comprehensively and accurately evaluate a show's potential value, its audience engagement, and its reach across different regions. This kind of information can aid executives in making more informed content, acquisition, and distribution decisions and help craft more effective marketing campaigns.
Silo's travelability to Sweden in the last 30 days is 62%, which means that the audience demand for Silo is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Silo travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Silo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Silo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silo, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Silo in Sweden. We provide our partners with valuable OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.