The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to have access to relevant and up-to-date information to make informed decisions. One important tool in this regard is demand data, which can provide valuable insights into audience interest and trends. Through examining the demand data for "Stranger Things" in Sweden for October 2023, we can demonstrate how it can be used to help make better content, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to assess the value of content, a process known as content valuation. By using demand data, executives can estimate the economic value of a show or title, including its contribution to a platform's revenue and its ability to drive subscriptions and reduce churn. For example, the Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title in any region, which can help inform decisions about how much to spend on content or whether a specific title is worth acquiring.
Demand data can also be used to inform programming decisions. Information about what genres are popular and what types of content resonate with audiences can guide decisions about what type of content to produce or acquire. For example, by examining the global popularity of "Stranger Things" and other titles like "The Witcher" and "Game of Thrones," executives can identify that there is a strong demand for Sci-Fi and Fantasy shows.
Furthermore, demand data can provide insight into how well a show is performing in different markets. In the case of "Stranger Things" in Sweden, while the demand for the show is exceptional compared to the average title, the show's rank has decreased by 45 spots in October 2023, and demand for the show has decreased by 26.2% in Sweden compared to the previous month. This data can help executives identify which markets may require additional promotion to maintain or grow demand.
Demand data can also be used to inform acquisition decisions, such as what content to acquire or produce, or which platforms to target for the distribution of content. By examining the top 10 global markets where "Stranger Things" is most in-demand over the last 30 days and comparing this with how it performs domestically, executives can learn which regions may be the best fit for the show or identify new markets that present opportunities for expansion.
Finally, demand data can be used to optimize marketing campaigns and inform pre-release marketing decisions. By analyzing audience interest in a show pre and post-premiere, executives can understand the effectiveness of their marketing campaigns and adjust their strategies accordingly. For "Stranger Things", we found that demand spiked in late October 2023, which suggests the platform may want to consider doing more promotion for the show when it is available again for streaming.
In conclusion, demand data is a valuable tool for entertainment executives, helping them to make more informed content, acquisition, distribution, and programming decisions. By examining the demand data for "Stranger Things" in Sweden in October 2023, we have demonstrated how executives can use this information to better understand audience interest, trends, and behavior, and how it can be applied to help drive sustained growth and success for their businesses.
Stranger Things's travelability to Sweden in the last 30 days is 31%, which means that the audience demand for Stranger Things is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Stranger Things travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Stranger Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stranger Things, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Stranger Things in Sweden. We provide our partners with essential subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.