The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re a TV executive, content distributor, or linear/pay TV network, the demand data of a show can guide your decisions as to whether you should produce, acquire or distribute it. "The Big Bang Theory", for instance, has outstanding demand in Sweden, with 11.5 times the audience demand of the average show over the past 30 days and is in the 99.9th percentile in the romance genre in Sweden for the month of October 2023.
Furthermore, by looking at the show's demand performance in the last 30 days compared to a year rolling basis, it shows an increase in the show's popularity, indicating that it may be worth investing time and resources to promote it. You may leverage this insight to produce similar shows or acquire more titles in the same genre to cater to audiences who prefer the romance genre.
The audience's preference for similar shows is just as important for determining whether purchasing or producing rights to shows will be profitable. In the case of "The Big Bang Theory," we can see that audiences that enjoy "Breaking Bad," "Game Of Thrones," and "Friends" also liked "The Big Bang Theory."
Moreover, hype or buzz can influence demand, as demonstrated by the show's recent demand spike in late October 2023 in Sweden. If you’re preparing to release a new title, tracking these spikes and adjusting your release date accordingly can help you to maximize demand when the hype has peaked.
Demand can also aid in content valuation. Parrot Analytics' content valuation system can help you determine the dollar value contribution of any title, to any platform, in any region using global content demand and supply. Using the demand data of "The Big Bang Theory' for the month of October 2023 in Sweden, for instance, by mapping their distribution to the program's demand, we can gauge the potential revenue this program would bring to a network as well as the potential increase or decrease in subscriptions it may cause.
In conclusion, by using the demand data of a TV show, executives can make more informed decisions regarding production, acquisition, distribution, and programming. By determining audience preferences, monitoring trends, and identifying peak demand spikes, executives can optimize their content strategies and tactics, leading to increased revenue and higher subscriber retention rates.
The Big Bang Theory's travelability to Sweden in the last 30 days is 35%, which means that the audience demand for The Big Bang Theory is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Big Bang Theory travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Big Bang Theory is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Big Bang Theory, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for The Big Bang Theory in Sweden. We provide our partners with meaningful TV series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.