The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights that can help you with these decisions. Parrot Analytics' content demand analysis for "The Last Of Us" in Sweden during October 2023 can be used as a guide.
Valuing content is a priority for entertainment executives, and demand data can be used for content valuation. The demand for "The Last Of Us" in Sweden is exceptional, as it has 13.4 times the audience demand of the average show in Sweden. The exceptional demand for this show could be used to estimate the economic value of the show potentially.
One way to use demand data is to determine how much to spend on content. Parrot Analytics content valuation system uses demand data to calculate the dollar value contribution of any title, to any platform, in any region. In the case of "The Last Of Us," tracking performance over time can reveal whether the show's declining demand may mean that its cost would become less economical for an acquisition or comparable investment.
Understanding audience tastes and consumption patterns is also important to make informed content decisions. The metadata for "The Last Of Us" provides information about its genre, which is drama. The show ranks at the 99.9th percentile in the drama genre, which means it ranks higher in demand than 99.9% of all drama titles in Sweden. This information could be used to ascertain the genre preferences of the audience who watch the show and use that as an insight for the development of future content.
Another way to use demand data is by exploring the audience preferences that surround the show. Knowing what other shows fans of "The Last Of Us" like can provide insights into the kind of content themes and areas that resonate with the same audience, and may be used as a benchmark for the creation of future titles with similar preferences.
Demand data can also reveal insights about how to optimize the release strategy and pricing of a show. The Parrot Pulse analysis for "The Last of Us" showcases the show’s exceptional travelability, which can be used as a metric for how well the show could perform in countries outside of the US. As such, the show's popularity in Sweden could be leveraged to analyze its potential in other markets.
Demand data can also be used for subscriber acquisition and retention. Entertainment executives can leverage the information to choose titles that would attract or keep their current audience happy. In Sweden, "The Last Of Us" decreased in its audience demand for October 2023. With this information, an entertainment executive could determine a boost to the content offering to retain any viewers who may have lost interest in the show.
Finally, demand data informs competitive benchmarking, helps in pre-release marketing, uncovers under-monetized titles, and powers affinity analysis. It helps determine the shows' sustainability and the kind of talents to partner with to increase the viewership girth of specific content.
In conclusion, content demand analysis for a show such as "The Last Of Us" provides valuable insights that can guide entertainment executives' decisions. From content valuation to determining audience preferences and optimizing release strategies, demand data is essential in making informed decisions and supporting business growth.
The Last Of Us's travelability to Sweden in the last 30 days is 48%, which means that the audience demand for The Last Of Us is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Of Us travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Last Of Us.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Last Of Us from partners like HBO.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Last Of Us? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Last Of Us. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Last Of Us), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Last Of Us, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Last Of Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Of Us, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for The Last Of Us in Sweden. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.