The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive at an OTT platform or TV production company, analyzing demand data for "The Morning Show (US)" will provide you with valuable insights to make more informed content decisions, acquisition decisions, and distribution decisions.
One way to use demand data is to assess content valuation. Parrot Analytics' content valuation system harnesses demand data to provide insights on how much individual series are worth and the dollar value contribution of any title to any platform in any region. You could use the demand data for "The Morning Show (US)" in Sweden over the last 30 days to determine its value and compare it to other content on your platform or available for acquisition.
Demand data is also useful for identifying opportunities for international distribution and travelability. For "The Morning Show (US)," the show has a good travelability score, indicating it has strong international demand relative to its home market. You could analyze the show's global performance and prioritize markets with high demand for distribution.
By examining the show's audience demand, you can infer which genre types it resonates with. For example, "The Morning Show (US)" is ranked in the 99.5th percentile in the drama genre, suggesting it performs exceptionally well in this genre. Furthermore, you can use the data to identify other popular shows that fans of "The Morning Show (US)" are also watching, such as "Billions," "Only Murders In The Building," and "Star Trek: Lower Decks."
Another significant use of demand data is to inform pre-release marketing strategies. Analyzing the momentum of interest in "The Morning Show (US)" over the last 30 days indicates a spike in demand in late October, which could be used to target specific demographics in marketing promotions.
Finally, demand data is useful for assessing the potential franchiseability spin-off of a show or use its popularity to acquire new subscribers. As a TV executive, you could utilize demand data to inform strategic decisions that will drive engagement, audience growth, and revenue growth for your platform.
The Morning Show (US)'s travelability to Sweden in the last 30 days is 60%, which means that the audience demand for The Morning Show (US) is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Morning Show (US) travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Morning Show (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Morning Show (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Morning Show (US), for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Morning Show (US) in Sweden. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.