The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content, acquisition, or programming decisions based on demand data, the case of "The Office (US)" in Sweden during October 2023 provides some valuable insights.
Firstly, by using demand data, you can estimate content valuation for TV shows. By evaluating the dollar value contribution of "The Office (US)" to a platform in Sweden, executives can decide which titles justify an investment. It is essential to note that the show generates an audience demand of 11.9 times the average title in Sweden during October 2023. By this measure, "The Office (US)" is exceptionally valuable content.
Secondly, demand informs supply and demand decisions. By examining the top ten markets where "The Office (US)" enjoys the most in-demand over the past 30 days, executives can estimate where it is worth acquiring the series or similar programming for viewers seeking out the genre. Additionally, executives can use demand data to determine how much global appeal a specific title has in comparison with other titles in the genre.
Thirdly, executives can use demand data to inform acquisition decisions. For instance, analyzing the preferences of "The Office (US)" fans in Sweden reveals several other shows popular with the target audience. These insights suggest which shows an acquisition or production company can acquire or produce with the potential of seeing similar success levels.
Fourthly, demand data provides the insights necessary to build optimal release strategies and pricing. By observing the excellent demand trend for "The Office (US)" in Sweden, entertainment executives can estimate the hype around a new release, paving the way for relevant marketing campaigns and on-point pricing.
Fifthly, demand data can provide detailed audience insights, allowing executives to build affinity analysis and taste cluster segmentation for targeted marketing campaigns, to estimate who is best talent is, and to identify the most in-demand genres, such as the case of the comedy genre, where "The Office (US)" ranks at the 99.7th percentile in October 2023.
In conclusion, by pooling data on the demand for TV shows through market saturation, travelability, momentum, franchisability, and reach across different time frames, entertainment executives can make more informed decisions with inexpugnable transparency for the data that backs up their choices. Investing heavily in understanding demand data is becoming critical for companies at different touchpoints along the TV supply chain. By using data, entertainment executives can forecast blockbuster shows like "The Office (US)" and continue to pave the way for industry-leading entertainment.
The Office (US)'s travelability to Sweden in the last 30 days is 37%, which means that the audience demand for The Office (US) is 37% of the demand in its country of origin, United States. Click through to another market to discover how well The Office (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Office (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Office (US), for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:54 a.m. PST using global demand datasets from Parrot Analytics for The Office (US) in Sweden. We provide our partners with deep television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.