The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to use demand data to make informed decisions regarding content acquisition, distribution, programming, and content valuation. Using the example of "The Simpsons," we can illustrate how executives can use demand data, provided by Parrot Analytics, to make informed decisions:
1. Content Valuation: To determine the dollar value of a show, executives can use demand data. "The Simpsons," with 13.6 times the audience demand of the average show in Sweden, is an outstanding show with exceptional audience demand across all platforms globally. This data reflects on the show's high performance & significant valuation.
2. Acquisition Decisions: When considering acquiring a show, it's important to understand how it compares to similar shows. The show's demand percentage in its home market and other countries can reveal a lot about its value and potential success in a foreign market. For instance, "The Simpsons" has 22% audience demand in its county of origin, the United States, and also outperforms the average show in the top 10 global markets, indicating that the show has an international appeal and is a worthy investment.
3. Programming Decisions: Understanding which genres are in demand in a particular market can help determine what content to program. "The Simpsons" ranks at the 99.9th percentile in the family genre in Sweden, indicating a high demand for this genre in the market.
4. Distribution Decisions: A show's audience demand can reveal information about where to distribute the content. With 13.6 times the audience demand of the average show in Sweden, "The Simpsons" would likely perform well on multiple platforms, indicating broader potential for distribution deal negotiations.
5. Marketing Decisions: Demand data can be vital to a show's marketing campaign. For instance, "The Simpsons" experienced a good spike in demand in late October 2023 for Sweden, and there was an increase in its popularity - hence a broader investment in the show.
In summary, using demand data offered by Parrot Analytics, TV executives can make informed decisions regarding content acquisition, distribution, programming, and content valuation. In addition, it's essential to note that content acquisition investments should be focused on the level of audience demand, a factor that ultimately will guarantee success in any given market.
The Simpsons's travelability to Sweden in the last 30 days is 27%, which means that the audience demand for The Simpsons is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Simpsons travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Simpsons), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Simpsons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Simpsons, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 3:26 a.m. PST using demand analytics from Parrot Analytics for The Simpsons in Sweden. We provide our partners with meaningful television industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.