The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to understand the performance of a show within specific markets to make informed decisions. Using "The Wheel of Time" in Sweden as a case study, we can illustrate how demand data can be used to help make informed content and acquisition decisions.
Content valuation uses demand data to help determine how much a show is worth. With "The Wheel of Time" achieving 17.3 times the audience demand of the average show in Sweden over the last 30 days, the show is in high demand, with only 2.7% of all TV shows attaining this level of demand. This data can be used to value the show, understanding its contribution to a platform, and how much it would cost to acquire or produce such content.
Furthermore, analyzing the show's peak rank and its drop in rank by 25 spots during October in Sweden can reveal how rankings can impact viewership and highlight the importance of programming and scheduling. Additionally, knowing that the show ranks at the 100.0th percentile in the drama genre, in October, indicates that the show has higher demand than 100.0% of all drama titles in Sweden.
Audience demand helps with making acquisition and content decisions, like what types of content exhibit an opportunity to acquire or produce, which titles should be procured to maintain current audiences happy, and which titles should be procured to grow audiences. "The Wheel of Time" is performing well in Sweden, and data around shows that fans of "The Wheel Of Time" also like can be used to guide acquisition decisions, and provide context for the flavor of its appeal.
Using demand data, one can also understand how a show drives engagement and how platforms can monetize the show by calculating its ROI contribution. For example, examining the franchise's spin-off potential can help executives know how to monetize IP for the show and how best to allocate funds to maximize future content investments.
Analyzing data around the top 10 global markets where "The Wheel Of Time" is most in-demand provides insights that can guide distribution and programming decisions. Here we see that the show is outperforming the demand of the average TV show (1x) in each of these markets, meaning that these markets would be an excellent place to target a large audience with the show.
In conclusion, the analysis of "The Wheel of Time" in Sweden provides valuable insight into how companies in the entertainment industry can use demand data to help make informed content, acquisition, distribution, and programming decisions. By leveraging data insights, executives can understand the popularity and cultural relevance of a show, allocate funds effectively, and make strategic decisions that can drive business success.
The Wheel Of Time's travelability to Sweden in the last 30 days is 66%, which means that the audience demand for The Wheel Of Time is 66% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:37 a.m. PST using television demand analytics from Parrot Analytics for The Wheel Of Time in Sweden. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.