The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions about your content, acquisition, distribution, and programming strategies. By analyzing the demand data for "What We Do In The Shadows" in Sweden over the last 30 days, you can identify various insights that can guide your decision-making process.
Content Valuation:
Demand data can help you to value your content, and in this case, the "What We Do In The Shadows" TV series. By using the Parrot Analytics content valuation system, you can determine the value that this show brings to your platform in Sweden. The system calculates the economic value of a title based on its global content demand and supply. You can use this information to make informed decisions about how much to spend on content, how much your content is worth to another platform, and whether your show is a strategic asset for a streaming platform.
Acquisition Strategies:
Demand data can reveal what type(s) of content to acquire or produce, and what the most popular genres are in the Swedish market. You can find other shows that fans of "What We Do In The Shadows" also like, which are "Rick And Morty", "Our Flag Means Death", "Foundation", "Star Trek: Lower Decks", "Star Trek: Strange New Worlds", "Ahsoka", "Ted Lasso", "Only Murders In The Building", and "Futurama". You can use this information to identify similar shows that could become successful on your platform.
Distribution:
Demand data can help you to identify which platforms to target for the distribution of your content. By comparing the performance of "What We Do In The Shadows" across different global markets, you can determine where it has the most demand. For example, in Sweden, the demand for this show is outstanding, with 13.7 times the audience demand of the average show over the last 30 days. You can use this information to target the markets where the show has the highest demand and focus your distribution efforts there.
Programming Strategies:
Demand data can help you to make informed programming decisions. By monitoring the show's performance in Sweden, you can identify trends in demand and adjust your programming strategies accordingly. For example, you can note that during October, audience demand for the show decreased in Sweden by 5.2%, and plan for future programming accordingly. The Parrot Pulse also provides insight into the performance of the show across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
In conclusion, by analyzing the above demand data for "What We Do In The Shadows" in Sweden over the last 30 days, you can inform your content, acquisition, distribution, and programming strategies. Furthermore, demand data can aid in content valuation by revealing the value that a show brings to your platform.
What We Do In The Shadows's travelability to Sweden in the last 30 days is 57%, which means that the audience demand for What We Do In The Shadows is 57% of the demand in its country of origin, United States. Click through to another market to discover how well What We Do In The Shadows travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What We Do In The Shadows), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s What We Do In The Shadows is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What We Do In The Shadows, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for What We Do In The Shadows in Sweden. We provide our partners with far-reaching television expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.