The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in Sweden, it is important to use demand data to make informed content and programming decisions. By analyzing the demand data of shows like "When Calls The Heart," it is possible to estimate its actual value to the network or platform, which is a vital part of content valuation.
One of the significant questions that demand data can help answer is how much a show is worth. Using the demand for "When Calls The Heart" in Sweden, its dollar value can be calculated as its contribution to the platform relative to its demand. The higher the demand for a show, the more it contributes to the platform's revenue, thus increasing its value.
Demand data can also be used to help executives understand their global audience better. In the case of "When Calls The Heart," demand data reveals its popularity not only in Sweden but also in other markets globally, making it possible to estimate the potential success of distributing or licensing the show in those markets.
In addition, demand data can help executives assess the show's ability to drive subscriptions and mitigate churn, which is crucial for SVOD platforms looking to retain subscribers. A show that has more significant demand is likely to drive subscriptions to the platform, while also reducing churn rates.
Another question that demand data can help answer, especially in the fast-changing entertainment industry, is where in the world a show is in demand? This information is essential when determining which markets to focus on for distribution or acquisition decisions. By noting that "When Calls The Heart" has a high demand in the United States, and Canada, an entertainment executive in Sweden can conclude that those countries would be ideal for distribution or acquisition.
A crucial aspect of programming decisions is selecting shows that will resonate well with the platform audience. In this case, "When Calls The Heart" has high demand in the romance genre. Therefore, acquiring and promoting other romance shows can successfully attract similar viewers to the platform and retain them.
In conclusion, utilizing demand data such as that provided for "When Calls The Heart" can help entertainment executives in Sweden make more informed content acquisition and programming decisions. These insights include evaluating a show's actual value to the platform, understanding its global audience, assessing a show's ability to drive subscriptions and mitigate churn, understanding which markets have in-demand content, and finally, selecting shows that resonate well with the audience on the platform.
When Calls The Heart's travelability to Sweden in the last 30 days is 75%, which means that the audience demand for When Calls The Heart is 75% of the demand in its country of origin, United States. Click through to another market to discover how well When Calls The Heart travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hallmark Channel‘s When Calls The Heart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch When Calls The Heart also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hallmark Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for When Calls The Heart, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for When Calls The Heart in Sweden. We provide our partners with comprehensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.
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