The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make informed content decisions, demand data can be an incredibly useful resource when used correctly. The case of "Yellowjackets" can help uncover the potential impact that demand data can have on different aspects of entertainment decision making.
Firstly, using demand data can help in content valuation decisions. By examining the audience demand for "Yellowjackets," a platform or network can estimate the show's contribution to the dollar value of their content library. Additionally, they can gather information about how well the series can drive subscriptions and mitigate churn. By using demand data, the platform can evaluate the ROI that the show will bring for the given platform. This can help the platform assess if the cost to acquire or create the content is worth the expected return from the audience engagement.
Secondly, demand data can inform acquisition strategies, such as which titles to purchase or produce. With "Yellowjackets," the show's exceptional demand in its top global markets indicates that it has potential to attract a wider audience. Networks or platforms can use this information to make informed decisions concerning supply and demand. When a show has an increase in its rankings, it may provide series financing companies, studios, and content distributors with an opportunity to incorporate sponsorship deals or product placements.
Thirdly, demand data can also help in distribution decisions. By examining the global performance of "Yellowjackets" across multiple dimensions such as travelability and reach, networks can understand which platforms might be suitable to increase the visibility of their content library in different global television markets.
Fourthly, programming decisions can also benefit from the analysis of demand data. For example, using demand helps executives to find and understand underserved or under-monetized audiences which helps to decide programming that may have otherwise been overlooked. Additionally, by using taste clusters, decision-makers can learn about the show's current audience's preferences and focus on that genre to attract new subscribers to their SVOD service.
Fifthly, demand data can help pre-release marketing. The velocity or momentum, along with the answers to other questions found in the Parrot Pulse, can help inform showrunners about the effectiveness of its marketing campaign around a show. This data allows them to optimize their campaign ahead of premiere.
In conclusion, "Yellowjackets" provides an excellent example of how demand data can provide important insights into the performance of a show in the marketplace. By using Parrot Analytics' content valuation system, executives can uncover the dollar value and contribution of any title, to any platform, and in any region, leading to more informed content, acquisition, distribution, marketing, and programming decisions.
Yellowjackets's travelability to Sweden in the last 30 days is 47%, which means that the audience demand for Yellowjackets is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Yellowjackets travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Yellowjackets is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yellowjackets, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:39 a.m. PST using demand analytics from Parrot Analytics for Yellowjackets in Sweden. We provide our partners with deep television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.