The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives in Thailand, examining the audience demand for "GAP" over the past 30 days provides valuable insights into audience behavior in the Thai market. With 20.0 times the audience demand of the average show in Thailand over the last 30 days, demand for "GAP" is outstanding. Only 2.7% of all TV shows have this level of demand. Given its peak rank of #1 in Thailand, TV executives should consider acquiring or distributing this show, taking into account its content valuation based on demand. Content valuation can reveal the dollar value contribution of any title to any platform in any region. If the show's content value, including its potential to attract new subscribers to the platform or mitigate churn, is higher than its acquisition or distribution costs, then "GAP" may be a strategic asset for a streaming platform in Thailand.
Analyzing the audience demand data against the global performance metrics, TV executives can gain insights into the show's travelability, longevity, momentum, franchisability, and reach. Travelability is good, indicating that the show has potential for international demand. The momentum is exceptional, revealing that the show's pace of growth is fast. Although the show's longevity and franchisability are both okay, its reach is good, indicating that it appeals to a wide group of people. TV executives may want to use this information to think about how they can optimize the show's release strategy and pricing.
By examining the other shows that fans of "GAP" also like and monitoring the demand for such content, TV executives can make informed decisions about programming, acquisition or distribution decisions. During October, audience demand for "GAP" increased by 15.6%, with demand spiking in late October 2023, indicating that the show could have a strong future in the Thai market. However, executives should also consider how the show's demand has been trending over the last 90 days to see if this trend is likely to continue. The demand for the show decreased in this period, suggesting a potential decline that should be considered.
Looking at the top 10 global markets where "GAP" is most in-demand over the last 30 days, it is clear that the show is outperforming the demand for the average TV show in each of these markets. With Thailand as "GAP"'s number one market globally, TV executives should pay close attention to the show's growth in this market. They should also consider how the show is performing in its secondary markets and whether there is an opportunity to acquire more content targeting these markets.
Demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions, answering questions such as how much a title is worth, where is it most popular, how effective is the marketing campaign, and how can under-monetized titles find new opportunity markets. By leveraging Parrot Analytics' content valuation system powered by global content demand and supply, they can estimate potential ROI, optimize the release strategy and pricing, and assess a TV series' ability to drive engagement and mitigate churn.
This is GAP (ทฤษฎีสีชมพู)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well GAP (ทฤษฎีสีชมพู) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Thailand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for GAP (ทฤษฎีสีชมพู), for example, can be assessed for a market e.g. Thailand, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for GAP (ทฤษฎีสีชมพู) in Thailand. We provide our partners with essential content expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.