The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide you with insights that can help you make more informed content decisions. Taking the example of "Adi Efsane" in Turkey during March 2024, we can draw several key takeaways. Firstly, "Adi Efsane" has a demand that is 3.0 times the audience demand for the average show in Turkey over the last 30 days, which is an important indicator of its popularity with audiences.
One question that demand data can help address is related to content valuation. Using demand data, you can determine how much a title is worth to a given platform. The Parrot Analytics content valuation system is powered by global content demand and can reveal the dollar value contribution of any title to any platform in any region. With demand for "Adi Efsane" having increased by 34.7% in Turkey in March 2024, this information could help you determine the show's current market value and forecast its future performance potential.
Another way to use demand data is to measure the show's market share. Using the rank data for "Adi Efsane," which moved up by 134 spots in March 2024, you can see how the show compares to other programs in Turkey. We know that "Adi Efsane" is in the 99.3th percentile in the sports genre in March, which means it has better demand than 99.3% of all sports titles in Turkey. This information can help you assess the show's competitiveness and its potential audience size.
Demand data can also inform your programming and acquisition decisions based on the show's travelability and audience reach. Although "Adi Efsane" has okay worldwide audience demand across all platforms, Parrot Analytics indicates that its travelability is poor, which quantifies a show's international demand relative to its home market. Additionally, the show's reach is poor, which measures the number of people expressing demand for the show. So if you're looking to distribute or acquire a show with higher travelability or reach, this information can help guide you.
Lastly, momentum is one important factor to consider when assessing a show's interest level for sustainable growth. With the momentum of "Adi Efsane" having a poor pace of growth and low franchisability (spin-off potential) and longevity, the data may indicate that it may need additional marketing to maintain its momentum and audience interest.
In conclusion, demand data can play a crucial role in informing your strategic decision-making process as an entertainment executive. By using such data, you can measure the popularity of TV shows in specific markets and also evaluate the worth of any content or a series, thereby making more informed content-related decisions.
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Our TV audience measurement dataset is truly global. Discover how popular D Productions‘s Adi Efsane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for D Productions and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adi Efsane, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Adi Efsane in Turkey. We provide our partners with comprehensive television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.